Video: Alliance RV Unveils the ‘Delta’ Travel Trailer Brand

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Ryan Brady, with mic, and Coley Brady, co-founders of Alliance RV, standing to his left, address the audience after the unveiling of the Delta travel trailer brand. (Photos: Peter Ringenberg/RVBusiness)

In front of about 650 employees, dozens of supplier and dealer partners and a few YouTube collaborators – not to mention countless others watching via livestream – Alliance RV on Tuesday unveiled the Delta brand of laminated travel trailers.

The unveiling was every bit a spectacle in itself, with two huge TV monitors as large as a garage door flanking the Delta travel trailer, which was kept behind a black curtain until smoke machines, booming music and an energetic audience dramatically signaled the ceremonial curtain drop.

“We’re very excited about this momentous day at Alliance RV,” said Coley Brady, who co-founded Alliance RV in 2019 with his brother Ryan. “This is a really big day for our company. We’ve really been waiting for this since the beginning. Travel trailers are such a key segment of the industry. We’ve spent a lot of time, effort and energy with this product and we’re just really excited about getting it to market and getting it to our dealer base.”

For his part, Ryan Brady told RVBusiness that the Delta was over a year in development.

“This has been a long time in the making,” he said. “We’ve been really working on this project for the better part of 12 months. We tried to stay true to that crowdsourcing model and going out to that RVing community and trying to identify features and designs that really improves the segment.”

The Delta joins an Alliance lineup that includes the Paradigm and Avenue fifth wheels and the Valor toy hauler, which is offered in fifth wheel and travel trailer platforms.

Eric Bailey, Alliance RV’s product manager overseeing the Delta brand, said the new line will open with three initial floorplans with plans for as many as 10 different configurations by the end of the year. Lengths will range from 26 feet up to 34 feet, with dry weights starting at about 5,500 pounds and topping out at up to 8,000 pounds.

MSRP will start in the low $50,000 range, he added.

Bill Martin of Alliance RV, left, greets visitors inside the new Alliance Delta.

“Yes, we’re definitely going for the meat of the market,” Bailey told RVBusiness. “We’re just trying to bring that travel trailer to the customer – whether it’s a weekend warrior or someone who’s going to use it for more full-time RVing.”

We’ll have a good selection of floorplans,” he continued. “We’ll have some more traditional floorplans that customers are used to seeing – that we’ve improved with quite a few new features throughout – and we will have a lot more unique floorplans coming as well in our lineup.”

The floorplan featured in the dramatic reveal was the 281BH, a 31-foot, 11-inch bunkhouse with two entries. With a dry weight of 6,538 pounds (8,850 GVWR), the one-slide unit features a walk-around north-south 60-inch by 80-inch bed up front surrounded by ample wardrobe storage and, in the rear, 46-inch by 75-inch bunk beds and three-piece bathroom. In between is an entertainment center and kitchen along the campsite side, while a sofa and dinette occupy the slideout on the opposite side. Fresh water and black tank capacities were set at 45 gallons, while the gray was reported at 90 gallons.

The 251BH is the second bunkhouse of the three initial models. The unit offers the same front bedroom and rear bunk/bath layout as the 281BH, but the 29-foot, 3-inch 251BH saves space with a dinette and refrigerator in the off-door slide. The entertainment center and kitchen remain on the campsite side.

The third initial model is the 262RB, a 29-foot, 7-inch that essentially mirrors the 281BH except for a bathroom along the rear wall instead of the split bunk/bath in the 281BH.

Among the several supplier partners in attendance was Jason Lippert.

As far as what sets the Delta apart from the competition, Bailey said the Alliance design team has incorporated quite a few differentiating features.

“One of the highlights that we focused on, with much of it coming from our crowdsourcing and dealer feedback, is really improving storage,” he said. “On the outside of Delta, we have the largest passthrough you’re going to see in a travel trailer, and a total of 71 cubic feet of outside storage for a travel trailer.

“We also have done quite a few unique things,” Bailey continued,” including having two different convenience centers in our pass-through, multiple hot and cold spray ports throughout the unit, and improving the storage on the inside as well as the outside. On the inside, we have a taller ceiling height with a straight roof line that’s actually unlocked a lot of storage in our overheads, and we have a pullout trashcan in the kitchen of every floorplan and a pullout pantry in most all of our floorplans.”

“We also have oversized drawers,” he added. “We’ve got more drawers in the Delta than what you typically see because people leave them out to save money. We’ve really tried to make it functional. Again, just focusing on the storage and how we can make it better.”

Bailey said the initial production run would be in June, and dealers can expect to see units on their lots in July.

Below are some of the Delta launch videos created by the YouTube collaborators.

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