Ultra-Fab Enacts New Unilateral Price Policy, MAP Pricing

ELKHART, Ind. – Ultra-Fab, which provides solutions for leveling, lifting and stabilizing RVs, recognizes the value of its dealer and distributor partners and is working hard to protect their margins in the marketplace, officials stated in a release.

In December the company launched an Authorized Reseller Policy and has seen more than a 30% decrease in resellers from outside the RV industry. This has resulted in an increase in real world product pricing on the internet and in dealer’s ability to increase your margins, according to the release.

Ultra-Fab is now strengthening its commitment to dealer and distributor margins by implementing a Unilateral Price Policy (UPP) and a related Minimum Advertised Price (MAP) element. As this goes into the market, everyone should see Ultra-Fab’s retail pricing comes more in line with their margin expectations for resellers, the release continued.

“Ultra-Fab is known for having quality products (not cheap knockoffs) with unique features & benefits not available from other manufacturers and for having the best warranties in the industry,” said Raymond Padgett, vice president of Sales & Marketing for Ultra-Fab. “Because of that, we want to make sure our resellers enjoy the full benefits of selling these types of items.  Our resellers should make more selling our products.

“We have contracted with an outside company to monitor and help us enforce these policies, so we believe we will have excellent visibility on violators,” Padgett continued. “We will of course rely on our distributor partners to a huge degree to enforce our ‘do not sell’ list as we isolate the violators. Although it will not happen all at once, we know we will see a decrease in unfair pricing due to this policy.”

To review Ultra-Fab’s Unilateral Price Policy, visit https://ultra-fab.com/map-upp-information/. If you want to register to be an Ultra-Fab reseller the form is available at https://ultra-fab.com/authorized-reseller-policy/.

If you have any questions about the policy, you can contact Raymond Padgett at 404.754.8928 or [email protected]

Source: https://rvbusiness.com/ultra-fab-enacts-new-unilateral-price-policy-map-pricing/