SSI: November Retail Sales Down 14.6% Year-Over-Year – RVBusiness – Breaking RV Industry News
There were 19,503 retail registrations of RVs across North America in November 2023, a 14.6% year-over-year decline over the 22,855 registrations the previous November, according to Statistical Surveys Inc., a Grand Rapids, Mich.-based subsidiary of Trader Interactive that compiles retail sales and consumer demographic data for the RV and other industries.
Year to date, there have been 363,491 retail registrations through the first 11 months of 2023. That’s a 15.9% year-over-year decline compared to the 432,661 units recorded over the first 11 months of 2022.
For comparison, the RV Industry Association (RVIA) reported that total RV shipments for November 2023 was 25,160 units, and year-to-date shipments were 291,652 units.
United States
• Travel Trailers – 11,848 in November 2023 (14,109 in November 2022; -16.0% year-over-year). Market share leaders: THOR Industries Inc. (38.6%), Forest River Inc. (36.9%), Grand Design RV Co. (8.2%).
• Fifth Wheels – 3,664 (4,194; -12.6%). Market share leaders: THOR (41.9%), Forest River (24.9%), Grand Design (17.5%).
• Camping Trailers – 244 (313; -22.0%). Market share leaders: Forest River (48.0%), Aliner (24.2%), Purple Line LLC (9.4%).
• Park Models – 164 (133; +23.3 %). Market share leaders: Skyline Champion (34.8%), Cavco Industries (18.9%), Kropf Mfg. Co. Inc. (12.8%).
• Class A – 598 (693; -13.7%). Market share leaders: THOR (50.7%), Forest River (17.9%), Newmar Corp. (14.0%).
• Class C – 1,085 (1,258; -13.8%). Market share leaders: THOR (51.2%), Forest River (22.6%), Winnebago Motorized (11.1%).
Class B – 712 (870; -18.2%). Market share leaders: THOR (36.9%), Winnebago (28.4%), REV Recreation Group (7.4%).
Canada
• Travel Trailers – 779 in November 2023 (836 in November 2022; -6.8% year-over-year). Market share leaders: THOR (41.6%), Forest River (29.7%), Grand Design (9.2%).
• Fifth Wheels – 194 (198; -2.0%). Market share leaders: THOR (39.7%), Forest River (25.3%), Grand Design (22.2%).
• Camping Trailers – 21 (20; +5.0%). Market share leaders: Forest River (52.4%), Mfr. Unknown (28.6%), Aliner and Sylvan Sport LLC (9.5%).
• Park Models – 4 (6; -33.3%). Market share leaders: Cavco Industries, Forest River, Stattonrock and International Housing Concepts (25.0%).
• Class A – 31 (38; -18.4%). Market share leaders: THOR (41.9%), Forest River (25.8%), Newmar (12.9%).
• Class C – 53 (52; +1.9%). Market share leaders: THOR (62.3%), Forest River (24.5%), Gulf Stream Coach (5.7%).
Class B – 35 (32; +9.4%). Market share leaders: THOR (51.49%), Winnebago (20.0%), Pleasure Way Industries (17.1%).
