Keystone Cougar Brand ‘Dominates Sales’ at Hershey Show
GOSHEN, Ind. — The Keystone Cougar brand came out strong at last week’s Hershey RV show, sweeping Camping World’s top honors for daily sales and finishing the week with one of the strongest showings in brand history, according to a release.
Product Manager Scott Taylor noted, “There aren’t many, if any, 25-year-old brands that deliver in this way for dealers year after year. While Cougar has always been a powerhouse, it’s white hot right now. Our month over month gains in market share tell me that we’re building the exact right floorplans, features, fit and finish for buyers.”
Cougar will be introducing five all-new models at the THOR Dealer Open House next week, with a focus the brand’s heritage of delivering unique floorplans that meet the evolving needs of RV owners.
About Keystone RV Company
An operating company under the umbrella of THOR Industries, Keystone RV Company is a leading manufacturer of towable RVs in North America. Focused on helping owners Camp Better™, Keystone offers a wide range of RVs including single-axle minis, ultra-lightweight travel trailers, luxury travel trailers, fifth wheels, and toy haulers. Keystone brands include Montana, Montana High Country, Alpine, Avalanche, Cougar, Cougar Half-ton, Alpine, Outback, Sprinter, Passport, Bullet, Premiere, Springdale, Hideout, Fuzion, Raptor and Carbon. Headquartered in Goshen, Indiana, Keystone has manufacturing facilities in Goshen and Pendleton, Oregon as well as more than 1,000 dealer locations throughout the U.S. and Canada.
For more information on Keystone RV, visit keystonerv.com
Source: https://rvbusiness.com/keystone-cougar-brand-dominates-sales-at-hershey-show/
