Hikerkind SS24 Introduces Camp Shirt, Skort, and Leggings
Fans of the Trail Dress will have to wait until spring/summer 2025 for the next iteration in new colors and an updated fit. “She just needed some work and we got such a great response that we wanted to spend the appropriate amount of time redesigning it,” Rizzo says.
The anticipated product launch coincides with Hikerkind’s addition of Hike Clubs in three new cities: Denver, Colorado; Austin, Texas; and Portland, Oregon.
Since their start, the brand has fostered active communities with frequent hiking and pop-ups in their hometown of NYC as well as their satellite location in Southern California. “Our latest club sign up filled up within 30 minutes and we now have hundreds of people on the waitlist,” Rizzo says. “I think it’s because we started here and it’s the longest running—but it’s also because Allison and I know what we would want to see from a hiking community here.”
Each city’s club is led by two community ambassadors to provide that same local knowledge and energy. Some of the leaders, Rizzo says, have even been poking her for years to start chapters in their cities, and their persistence has finally paid off.
This weekend marks the kickoff of the new clubs, with pop-ups in the three cities happening Friday through Sunday. Opportunities to hike and mingle blend together with reasons to shop.
“I like to think that people graduate from Hikerkind Hike Club and go off and do things together,” Rizzo says. “We can be a launchpad for discovery of other people or trails or gear or experiences.”
Source: https://www.fieldmag.com/articles/hikerkind-ss24-hiking-apparel
