Go RVing’s ’22 Experiential Events Deliver Over 125K RV Tours

Experiential events are a core part of Go RVing’s strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting, according to a News & Insights report by the RV Industry Association (RVIA).

The events occur in a range of settings, including music and food festivals, outdoor competitions, state fairs, and sporting events and provide consumers with real-world opportunities to directly engage with RVs, leading them to share their experiences and becoming more likely to make a purchase themselves. A large amount of the attendees at these events are exploring an RV for the first time, learning about the diversity in model types and discovering that the accessibility of RV travel is a lot more affordable than they imagined.

This year, Go RVing hosted 17 experiential events and gave a total of 126,817 RV tours to curious consumers! Additionally, 6,130 leads were collected at these events for dealers.

The Go RVing team is now planning their upcoming 2023 experiential events schedule. Once finalized, the team will be working with members to obtain products to bring to events for RV tours. Stay on the lookout for the 2023 schedule and where consumers can find an RV to experience.

Source: https://rvbusiness.com/go-rvings-22-experiential-events-deliver-over-125k-rv-tours/