CIAS – AutoShow Highlights 2024 – RV Lifestyle Magazine

Booking.com

Lots to see and do at the 2024 AutoShow!

The RV Lifestyle Magazine Road Test Team toured the 2024 CIAS on Media Day to bring you a preview of the Canadian International AutoShow, open to the public from Friday, February 16 to 25, 2024 at the Metro Toronto Convention Centre.

Here’s a taste of what’s new and exciting, with content from our RV Lifestyle Magazine team, the CIAS Communications squad, and our friends at the various automotive companies.


Notes from Kalvin Reid and the CIAS Communications Team:

The 2024 Canadian International AutoShow kicked off with Media Preview Day on Thursday, featuring 31 vehicle debuts and a showcase of special features and attractions that consumers can enjoy over the next 10 days at the Metro Toronto Convention Centre. Canadian International AutoShow Photo
The 2024 Canadian International AutoShow kicked off with Media Preview Day on Thursday, featuring 31 vehicle debuts and a showcase of special features and attractions that consumers can enjoy over the next 10 days at the Metro Toronto Convention Centre. Canadian International AutoShow Photo

The Canadian International AutoShow’s annual Media Preview Day featured 31 vehicles making their debut, building the event’s reputation as Canada’s pre-eminent destination to get a first glimpse at the cars, trucks and SUVs that will be gracing showroom floors in the coming months and years — and the concepts that will inspire the designs and technology of tomorrow.

This list of premiere vehicles included formal presentations unveiling the 2025 Porsche Taycan and 2024 Porsche Panamera — as well as a first-look at the Porsche Vision Gran Turismo concept — the Volvo EX90, INFINITI Qe concept and QX Monogram concept, 2025 Genesis GV80 Coupe and 2025 Kia Carnival, as well as presentations for the VinFast VF 3 and VF Wild pickup truck, and the super cars and hyper cars of Grand Touring Automobiles, Canada’s premier retailer of luxury automobiles which is celebrating 50 years in business.

“We take pride at the Canadian International AutoShow to bring consumers interesting and unique vehicles alongside a showcase of the newest and latest production models that will be in the market in the coming years,” says Jason Campbell, General Manager of the AutoShow. “We have had a very successful Media Preview Day, setting the stage for car enthusiasts, car shoppers and families to spend the next 10 days exploring the automotive world right here in Toronto.”

Media Preview Day launched on Thursday with a special opening presentation and the Canadian Car of the Year Awards, presented by AJAC. Mate Rimac, CEO of Bugatti Rimac, and Paul Cummings, the CEO of Toronto luxury car dealer Grand Touring Automobiles, opened Media Preview Day with a panel discussion and the presentation of the Rimac Nevera, billed as the quickest car in the world. The Nevera — which will be showcased in the Grand Touring Automobiles exhibit on the 700 level of the South Building in the Metro Toronto Convention Centre — pulled up the stage driven by renowned automotive journalist, television and social media star Richard Hammond, who joined the crew on stage for the official opening.

In the Canadian Car of the Year Awards, AJAC writers voted for the 2024 Toyota Prius as Canadian Car of the Year, and the Toyota Grand Highlander was named Canadian Utility of the Year. In newly minted categories for electric vehicles, Genesis swept the field, taking the Canadian Electric Car of the Year with its GV70 and the Canadian Electric Utility of the Year with its Electrified G80.

The vehicles making a debut at the AutoShow include:

NORTH AMERICAN OR GLOBAL AUTO SHOW DEBUT
  • Porsche Vision Gran Turismo
  • 2025 Porsche Taycan
  • INFNITI Qe Concept
  • 2025 Cadillac CT-5 Blackwing
  • 2024 Porsche Panamera
CANADIAN DEBUT — 2025 MODEL YEAR
  • Ford Explorer
  • Lincoln Aviator
  • Subaru Forester
  • Toyota Crown Signia
  • Genesis GV80 Coupe
  • Kia Carnival
CANADIAN DEBUT — 2024 MODEL YEAR
  • INEOS Grenadier
  • Lotus Eletre
  • Subaru WRX RS
  • Toyota Land Cruiser
  • Volvo EX90
CANADIAN DEBUT — CONCEPT
  • INFINITI QX Monograph concept
  • 1957 Chevrolet Corvette (Barbie car)
  • The Little Car Company Bentley Blower Jnr
  • Porsche 911 PEC Toronto Commemorative
CANADIAN AUTO SHOW DEBUT
  • 2024 Alfa Romeo Tonale PHEV
  • 2025 Chevrolet Equinox RS
  • Dodge Charger Daytona DRT Concept
  • 2024 Fiat 500e
  • GMC Hummer EV SUV Omega
  • Porsche 911 (Elevation Record Breaker)
  • Lamborghini Revuelto
  • 2024 Maserati Grecale
  • Ram 155 Revolution BEV Concept
  • 2025 Ram 1500
  • Rimac Nevera


For news and updates — and to buy tickets
— please visit autoshow.ca. Stay connected with the Canadian International AutoShow on Instagram @autoshowca, Tik Tok @autoshowca, X @autoshowcanada and Facebook at /autoshowcanada.

About the Canadian International AutoShow, presented by The Toronto Star
Celebrating the automobile since 1974, the Canadian International AutoShow features more than 650,000 square feet of exhibits, displays and attractions spanning the North and South Buildings of the Metro Toronto Convention Centre. With annual attendance in excess of 350,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show. A leader in lifestyle, technology and all things automotive, it is a showcase for the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, alternative fuel vehicles and autonomous vehicles.


Hot Wheels at the CIAS
Hot Wheels at the CIAS

Taking the family to the AutoShow – check out the Hot Wheels display!

See the Barbie Corvette at the Hot Wheels display
See the Barbie Corvette at the Hot Wheels display

Please scroll down to read about the AutoShow highlights, in alphabetical order, by manufacturer.


Lincoln Navigator
Lincoln Navigator

Ford and Lincoln Return to Canadian International AutoShow with Canadian Debuts of 2025 Ford Explorer and Lincoln Aviator

Test drive the Mustang Mach-E and F-150 Lightning at the Indoor EV Test Track!

The all-new 2025 Ford Explorer and 2025 Lincoln Aviator will make their Canadian premieres at the Canadian International AutoShow.

The return of Ford and Lincoln to the AutoShow for the first time since before the global pandemic will also include an opportunity for patrons to test drive a Ford Mustang Mach-E and F-150 Lightning on the indoor EV Test Drive Track, and a showcase of the 2024 vehicle lineup from each brand.

The 2025 Ford Explorer is billed as the best Explorer yet, featuring a redesigned interior, advanced new technology and bolder styling. With four trim lines — top-of-the-line Platinum, high performance ST, stylish ST and well-equipped Active — the new Explorer continues a legacy with a more refined cabin that features sophisticated new colour, texture and material choices.

It also introduces the all-new Ford Digital Experience infotainment system, which allows customers to access their digital life inside the car. It is designed to allow greater connection and personalization for customers through profiles, content, and apps, helping make time behind the wheel more enjoyable, even when parked. Designed to prioritize the use of voice through Google Assistant or Alexa for in-vehicle controls, including to set in-vehicle temperature, search information, find and set a destination and request a specific broadcast or satellite radio station. It can also help with making calls, sending texts, setting a meeting and controlling connected home devices. Of course, it also includes streaming music, audiobooks and podcasts using entertainment apps downloaded on Google Play, including Spotify, Amazon Music, Audible and iHeartRadio, as well as embedded SiriusXM.

Along with the 2025 Explorer, the nearly 30,000-square-foot Ford display will also include the 2024 models of the all-new Ranger and Ranger Raptor, all-new F-150 and F-150 Lightning, the entire Mustang lineup — including the all-new Mustang Dark Horse and Mustang Mach-E Rally — Bronco Raptor, Bronco Sport, Edge, Escape, Expedition, Maverick and Super Duty as well as the 2023 E-Transit.

The new 2025 Lincoln Aviator enhances its popular three-row SUV with the introduction of BlueCruise hands-free highway driving technology to the nameplate for the first time. It features a bold new face with updated grille, headlamps and available sequentially animated daytime running lamp strips. It also includes the Lincoln Digital Experience and standard features such as panoramic vista roof, power heated steering wheel, wireless phone charging, heated ventilated first-row seats and the technology to use your phone as the key.

The Aviator is powered by a standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift automatic transmission, delivering 400 horsepower and 415 ft.-lbs. of torque — the highest standard of horsepower and torque in its class.

The Lincoln exhibit will also include the all-new 2024 Lincoln Nautilus, gas and hybrid models, Lincoln Corsair, including the Corsair Grand Touring PHEV, and the 2024 Lincoln Navigator.

Ford and Lincoln will both be found on the 800 level in the South Building of the Metro Toronto Convention Centre


General Motors – Highlights at the 2024 CIAS

Show stoppers from Chevrolet, Buick, GMC and Cadillac

2024 Silverado EV WT
2024 Silverado EV WT

Chevrolet
GM Canada achieved record sales in 2023 since and a key contributor to this success was Chevrolet’s diverse product lineup of both EV and ICE vehicles. Building on this momentum, Chevrolet is poised for another strong year in 2024 starting with the popular Equinox, which offers Canadians the choice between an EV or ICE model.

  • EV’s: Chevrolet offers a diverse range of electric vehicles to cater to every customer’s needs. For those seeking an electric truck with impressive towing capabilities, there’s the Silverado EV. Families looking for an electric SUV can choose between the Equinox EV and Blazer EV. And for those wanting electrified performance, the Corvette E-Ray delivers an exhilarating driving experience. Chevrolet is committed to showcasing the EV lifestyle and guiding customers on their journey towards sustainable mobility.
  • 2025 Chevrolet Equinox RS: Chevrolet Canada’s most popular SUV makes its Canadian debut at the Canadian International AutoShow. The Chevrolet Equinox has been a leading player in Canada’s largest vehicle segment for 20 years, selling more than 322,000 units since it was first introduced for the 2005 model year. Now, Equinox is getting a strong new look that pulls in Chevrolet truck design cues. 2025 Equinox comes with modern connectivity, new safety technology and introduces the outdoor-inspired ACTIV trim.
    The Silverado HD ZR2 Bison stationary on a muddy trail.
    The Silverado HD ZR2 Bison
  • Chevrolet ZR2 Overlanding Zone: 2023 marked a momentous year for Chevrolet trucks, as the ZR2 truck lineup was completed with the Silverado HD ZR2. Embracing the growing trend of overlanding adventures, Chevrolet presents the Chevrolet ZR2 Overlanding Zone. This experience will showcase the Silverado 1500 ZR2 Bison, Colorado ZR2, and Silverado 2500 ZR2 Bison, all equipped with a range of overlanding accessories. From roof nest tents to rugged rack systems, kayaks, mountain bikes, and more, these trucks are ready to take on any off-road expedition with style and capability.
Buick Enclave Avenir
Buick Enclave Avenir

BUICK

  • Encore GX and Envista: In 2023, both vehicles played a role in driving GM Canada’s record sales. Encore GX sales increased more than 50% year-over-year in Ontario and Envista sales are on the rise after this vehicle became available in September of last year. This increase is due in part to the newly unveiled Buick design language that launched with the Encore GX and the first-ever Envista, building on the brand’s disciplined focus on premium amenities at approachable price points. These traits along with dealership experience are why consumers are choosing Buick.
  • Envision: The Envision, compact SUV experienced a 9.8% growth in sales in 2023, with sales in Ontario increasing 23.8% year-over-year. The Avenir trim level offers luxury design that includes available heated leather-wrapped steering wheel and massaging driver seats, maximum cargo space of 1,493 L (52.7cu. ft.) and 10.2” diagonal Buick Infotainment System with a colour touch screen with standard navigation.
  • Enclave Avenir: The Enclave is Buick’s flagship vehicle and will see a new reveal later this year. In 2023 Enclave sales increased 72% across Canada, with a 51% increase in sales of Enclave Avenir in Ontario. It seats up to seven and starts at $65,247 with the AWD option equipped with a 9-speed automatic transmission with fuel consumption estimate of 13.6 L/100 km city and 9.6 L/100 km highway. The max cargo capacity is 2,758 L (97.4 cu. Ft.).
The GMC HUMMER EV SUV completes the HUMMER EV family and features a 126.7-inch wheelbase for tight proportions and a maneuverable body, providing remarkable on- and off-road capability.
The GMC HUMMER EV SUV completes the HUMMER EV family and features a 126.7-inch wheelbase for tight proportions and a maneuverable body, providing remarkable on- and off-road capability.

GMC

  • Hummer EV: Experience the power of the Hummer EV SUT at the EV test track this year. Don’t miss the Limited-Edition Hummer EV OMEGA and the OPP wrapped Hummer EV, both making their Canadian debut. Powered by GM’s Ultium platform, the Hummer EV offers exceptional off-road capability, impressive on-road performance, and cutting-edge technology like CrabWalk, Watts to Freedom, and Extract mode.
  • Denali Line-Up : This year marks 25 years of Denali. The GMC Denali lineup has been the dominant Canadian luxury truck and SUV brand since 1999. In 2023, the Denali brand accounted for 30% of GMC sales in Canada and boasts the highest loyalty of all GMC models. The Denali brand elevates the iconic GMC brand with exclusive exterior and interior details, next-level materials, innovative technologies, and impressive capabilities. This experience will showcase the Sierra 1500 Denali Ultimate, the Sierra 2500 Denali Ultimate, the Sierra 1500 EV Denali, the Yukon Denali Ultimate, and the Terrain Denali.
  •  2024 Acadia: Making its Ontario debut at the Auto Show, the all-new Acadia is built to handle more. Acadia is longer, wider and taller giving Canadians more cargo volume. With an all-new 2.5L turbo engine, Acadia is faster providing 328 horsepower, 326 lb-ft torque, and 5,000 lbs towing capacity. And now available for the first time on all trims of Acadia, Super Cruise gives drivers a hands free advanced driver assistance feature to explore over 640,000 KMs of compatible highways in Canada and the U.S.
  • Sierra Full Lineup: The Sierra is the #1 selling HD in the industry ending 2023 with 32% of the market share. The full lineup of Sierras will be on display, showcasing the capability, technology and performance available in all the models with the Sierra HD Denali Ultimate, Sierra LD Denali Ultimate,  Sierra 1500 AT4X AEV, and the Sierra 1500 EV Denali.
Front passenger view of the 2025 Cadillac CT5-V in Typhoon Metallic (left) and CT5-V Blackwing in Drift Metallic (right) driving at dusk.
Front passenger view of the 2025 Cadillac CT5-V in Typhoon Metallic (left) and CT5-V Blackwing in Drift Metallic (right) driving at dusk.

CADILLAC

  • 2025 CT5-V Blackwing: The 2025 CT5-V Blackwing will be making its Global Auto Show debut at CIAS. Last year, Cadillac Canada celebrated a sales increase for the fourth consecutive year. Contributing to this success, the CT5-V and CT5-V Blackwing had its best performance ever, with the latter up 22 per cent. The Blackwing will come with a 6.2L Supercharged V-8 engine and 668 horsepower, 659 lb-ft torque with 6-speed manual or 10-speed auto.
    Escalade
    Escalade
  • ESCALADE IQ: The ESCALADE IQ is the first-ever all-electric full-size SUV from Cadillac. It features a no-compromise performance, with a Cadillac-estimated 724 km of range, a curved pillar-to-pillar 55-inch total diagonal LED display, and available Super Cruise driver assistance technology. ESCALADE IQ has up to 750 horsepower (with driver-selectable ‘Velocity Max’, Cadillac estimate) and up to 785 lb-ft of torque (with driver-selectable ‘Velocity Max’, Cadillac estimate).
  • LYRIQ AWD: The 2024 AWD LYRIQ adds a second drive unit, placed at the front of the vehicle to enhance vehicle dynamics and performance even further for drivers. The available all-wheel-drive dual-motor propulsion system will offer up to Cadillac-estimated 500 horsepower and 450 lb.-ft. of torque. MSRP starts at $73,825 CAD. The LYRIQ will be available for a drive on the indoor EV test track.

Grand Touring Automobiles celebrates 50 years at the CIAS
Super luxury vehicles are displayed in the Grand Touring Automobiles’ exhibit at the 2024 Canadian International AutoShow, including the Pininfarina Battista, the Zagato Porsche 356 Coupe, and the Himalaya Mariner. (CNW Group/Grand Touring Automobiles)

Grand Touring Automobiles celebrates 50 years of excellence at Canadian International AutoShow

A Special Report from CNW for our friends at Grand Touring Automobiles

Rimac Nevera, Zagato Porsche 356 Coupe and Himalaya Mariner among luxury vehicles on display at show.

Grand Touring Automobiles celebrates 50 years of automotive excellence at this year’s Canadian International AutoShow with a curated selection of super luxury vehicles on display, including the Rimac Nevera hypercar, which is already being touted as the car of the show.

Grand Touring Automobiles, Canada’s premier retailer of luxury automobiles, celebrates its 50-year anniversary.

The Nevera, which accelerates from 0 to 100 km/h in 1.81 seconds and boasts a top speed of 451 km/h, is shown for the first time at the Canadian International AutoShow as part of luxury car dealer Grand Touring Automobiles’ showcase of vehicles from the world’s most prestigious manufacturers and coach builders.

Paul Cummings
Paul Cummings, Grand Touring Automobiles’ Dealer Principal and CEO, has grown the company to become Canada’s premier retailer of luxury automobiles. (CNW Group/Grand Touring Automobiles)

The company’s visionary CEO Paul Cummings is attending the show to celebrate the brand’s half-century milestone, joined by industry leaders in the luxury segment including Bugatti Rimac CEO Mate Rimac, Zagato CEO Andrea Zagato, Automobili Pininfarina Chief Sales Officer Anthony Tocco, Himalaya Founder Greg Shondel, and The Little Car Company Commercial Director Duncan Gray.

“This year marks 50 years of passion, innovation, and an unwavering commitment to delivering exceptional driving experiences for Grand Touring Automobiles,” said Cummings. “We’re proud to share this milestone with our partner brands by showcasing some of the very best in super luxury and invite guests at the Canadian International AutoShow to join us for a taste of what we have to offer.”

A total of 10 vehicles from Grand Touring Automobiles’ portfolio of premium brands are on display, with models from Aston Martin, Automobili Pininfarina, Bugatti, Bentley, Himalaya, Lamborghini, Rimac, Rolls-Royce, The Little Car Company, and Zagato.

Grand Touring Automobiles is Canada’s largest luxury, super-luxury, and hyper-luxury vehicle retailer. Established in 1974 and purchased by Mr. Cummings in late 2009 when it housed five British brands (Aston Martin, Bentley, Jaguar, Land Rover, and Rolls-Royce), the company now represents sixteen brands and is committed to delivering the ultimate automobile experience to discerning customers. Locations include a 5-storey, 141,000-sq.-ft. flagship store overlooking downtown Toronto; Vaughan (Ontario); Calgary (Alberta); and in early 2025, stunning new second facilities in both Calgary and Oakville (Ontario).

In 2024, Grand Touring Automobiles is very pleased to welcome the restoration house Himalaya to the Canadian market for the first time and is marking the occasion with the Canadian debut of the Himalaya Mariner at the show. It is the latest step in a half-century trajectory of growth and innovation from Grand Touring Automobiles.

Last year, Grand Touring Automobiles expanded its offering to include The Little Car Company, Zagato, and the powerful hypercars at Hennessey Special Vehicles. In 2021, the company made a regional expansion with substantial acquisitions in Calgary, representing Rolls-Royce, Lamborghini, Aston Martin, Bentley Motors, andLotus, and welcomed hypercar national brand responsibility for Bugatti, Koenigsegg, Rimac, and Automobili Pininfarina.

“We have curated a unique experience for our customers, combining the world’s finest automobiles with a commitment to unparalleled service,” said Cummings. “As we celebrate this milestone, we’re not just looking back at our history but also towards an exciting future, marked by continued growth, innovation, and an unwavering dedication to exceeding expectations.”

The can’t-miss Grand Touring Automobiles’ 50th anniversary showcase is located on the 700 Level of the South Building at the Metro Toronto Convention Centre. Featured vehicles include:

  • Rimac Nevera — A Croatian-built electric hypercar that boasts unparalleled speed and power, capable of achieving zero to 100 km/h in 1.81 seconds and a top speed of 451 km/h. Its exceptional performance is matched only by its sleek and functional design.
  • Zagato Porsche 356 Coupe — Inspired by lost 1959 drawings of an elegant coupe based on the 356 Carrera, Zagato produced only nine of these exceptional vehicles. Italian coachbuilder Zagato specializes in producing unique, one-of-a-kind vehicles and they are available in Canada exclusively through Grand Touring Automobiles.
  • Bugatti Chiron 1500 PS — Finished in beautiful glossy Nocture black paint contrasted by bright Copper orange accents, this customized 1500-hp hypercar was customized through Bugatti’s Sur Mesure program and signals the end of production of the mighty W16 hypercar.
  • Pininfarina Battista — The world’s first pure-electric Italian hypercar, the Pininfarina Battista has a top speed of more than 350 km/h and reaches 100kph in 1.86 seconds. Its bodywork speaks to the essence of Italian sports car design, calling back to the most celebrated cars of the 1960s.
  • Lamborghini Revuelto — The Lamborghini Revuelto is the next evolution of Lamborghini’s V12 lineage, pairing a 6.5L naturally aspirated V12 with a power-boosting electric motor to produce a jaw-dropping 1,001 horsepower.
  • Rolls-Royce Spectre — The brand’s first fully electric model, the Spectre showcases the quiet luxury of the Rolls Royce brand.
  • The Little Car Company — The Ferrari Testa Rossa J, Bugatti Baby II, and Bentley Blower Jnr are three exceptional scaled replicas of classic cars on display from The Little Car Company. The UK-based builder creates scale versions of some of the most iconic cars in history and the show marks the first time the Bentley Blower Jnr is seen in Canada.
  • Himalaya Mariner —Evolved from the 1960’s Land Rover Series 88 body and finished in a Marine Blue, the Himalaya Mariner is a classic machine reimagined for the modern luxury consumer. Grand Touring Automobiles is the exclusive Himalaya retailer in Canada.
  • Aston Martin DB12 Volante — The best-in-class DB12 Volante delivers power and performance befitting of its iconic heritage. It is the first time this car will be seen at a Canadian auto show.
  • Bentley Continental GT Convertible: The Canadian Collection — This Canadian-exclusive vehicle from Bentley’s Mulliner division showcases the possibilities of customization including special pinstriping, a maple leaf detail, and custom interior painting.

About Grand Touring Automobiles

Grand Touring Automobiles is Canada’s premier retailer of luxury automobiles. The luxury and exotic brands represented include Aston Martin, Bentley, Bugatti, Hennessey, Himalaya, Jaguar, Land Rover, Koenigsegg, Lamborghini, Lotus, Pininfarina, Polestar, RIMAC, Rolls-Royce Motor Cars, The Little Car Company, and Zagato. It is the stage upon which each brand portrays its unique interpretation of refinement, sophistication, safety, and style—a collection unmatched in Canada, and presented by a dedicated curator seeking the ultimate automobile experience for discerning customers. With Ontario locations in Toronto, Vaughan, and Oakville, and Alberta locations in Calgary, Grand Touring Automobiles proudly offers Canada’s largest and best selection of luxury and exotic cars. GrandTouringAutomobiles.com

Connect on social: facebook.com/GrandTouringAutomobiles |


Mitsubishi Motors
Mitsubishi Motors

Mitsubishi Motors Canada wins Dealer Satisfaction award

Mitsubishi Motor
Sales of Canada (MMSCAN) knows that the more than 1,200 employees at its 97 dealerships across Canada are a vital connection with customers.

On Wednesday, Feb. 14, MMSCAN President and CEO Kenji Harada joined MMSCAN Director, Sales Operations Barb Collins in accepting the Most Improved in Overall Satisfaction award for OEMs with 100 or fewer dealerships by the Canadian Automobile Dealers Association (CADA) at the association’s annual summit.

The honour was part of the 2023 Dealer Satisfaction Index awards ceremony held in Toronto. The CADA is the national association for franchised automobile dealerships that sell new cars and trucks, representing more than 3,200 dealers, which employ more than 140,000 people across the country.

The awards are the result of the Dealer Satisfaction Index Survey that goes out to dealers at the end of each year. Now in its 34th year, the survey is an important tool to confidentially measure feedback in the partnership between dealerships and OEMs. The response rate from all CADA dealers was 75 per cent In 2023, while 79 per cent of Mitsubishi dealers responded.

For Mitsubishi Motor Sales of Canada, which has been operating in Canada for 21 years, the Most Improved award is a sign that the collaboration with its 97 dealer partners continues to strengthen.

“I would like to thank our dealer partners for providing their feedback and participating in the 2023 Dealer Satisfaction Index survey,” Harada said. “We greatly respect our dealerships and value their opinions. Continuously working to improve our business relationship with our dealerships is an important priority for us, so this award means a lot.”

MMSCAN is coming off of a record Calendar Year 2023 with total retail sales of 35,708 units, up 61.6 per cent from 2022 and surpassing by more than 10,000 the previousbest calendar year figure set in 2019 (25,535).


About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2024 product range includes the Mirage subcompact car, RVR subcompact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 1,200 people in communities large and small.

For more information on Mitsubishi vehicles in Canada, please visit mitsubishimotors.ca


Nissan Rugged Rogue Concept
Nissan Rugged Rogue Concept

Nissan Canada

We toured the Nissan Canada exhibit, admiring the 2024 models, as well as the Nissan Rugged Rogue concept – it’s a modified Rogue with a full range of off-road capabilities.

Nissan Pathfinder
Nissan Pathfinder

The 2024 Pathfinder, always a popular choice for family touring, was on display.

Here is a special report from our friends at Nissan Canada:

Nissan Canada will bring off-road inspiration to the 2024 Canadian International Auto Show (CIAS) with a thrilling Rugged Rogue concept at the Metro Toronto Convention Centre, Feb. 16-25, 2024.

In addition, Nissan will showcase its latest exhilarating sports car, the 2024 Z NISMO, as well as a NISMO accessory fueled Frontier bringing inspiration for owners to personalize their vehicles.

Project Rugged Rogue

Nissan Project Rugged Rogue parked beside a lake

Headed into the great outdoors is Project Rugged Rogue a specially modified concept vehicle not available for purchase – but the concepts may find their way into future vehicles…

The Rugged Rogue concept vehicle reimagines the crossover SUV for family adventures – self-reliant, off-road travel and camping.

Building on the recently refreshed 2024 Rogue, the concept features prototype NISMO Off Road components that make it better suited to journeys away from the pavement, including:

  • Custom NISMO Off Road 3-inch suspension lift kit
  • Prototype NISMO Off Road wheels, 18 x 8.5 inches, with Yokohama GEOLANDAR M/T G003 tires
  • Custom NISMO Off Road dual-exit center exhaust
  • Custom carbon fiber fender flares and rear spoiler
  • Prototype NISMO Off Road roof rack with NISMO Off Road 6-inch round driving lights
  • Prototype NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights
  • Custom NISMO Off Road rock rails
  • Hood-mounted NISMO Off Road 4-inch round driving lights
  • Roof-mounted kayak and mountain bike racks

Click for the full Project Rugged Rogue build sheet.

2024 Nissan Z NISMO

Nissan Z NISMO on a race track

Highlighting a commitment to adrenaline-pumping cars, Nissan Canada’s booth will feature the recently launched 2024 Nissan Z NISMO. With track-ready performance, Z NISMO elevates the iconic sports car with 420 horsepower, NISMO-tuned suspension, NISMO-enhanced brakes and numerous enhancements that improve its dynamic, responsive character.

Frontier NISMO

The Frontier NISMO takes the midsize truck to a new level. In addition to stirring truck enthusiasts’ imagination about personalizing their own Frontier, the concept shows off a range of new NISMO Off-Road accessory parts that are available for purchase and installation at Nissan dealerships, including:

  • NISMO Axis 17 x 7.5 inch wheels with 295/70/17 mud-terrain tires
  • Suspension Lift Kit
  • High Performance Front Suspension Kit
  • Forged Upper Control Arms
  • High Performance Rear Suspension
  • Roof Rack
  • A-Pillar Light Mounts
  • 4 Inch Round Driving Lights
  • Cat-Back Exhaust
  • NISMO Hood Graphic

For more information on Nissan Canada’s participation at the Canadian International Auto Show, please visit NissanNews.com.


2024 RAM pickups were on display at the CIAS
2024 RAM pickups were on display at the CIAS

Stellantis Highlights

A Special Report from our friends at Stellantis

Camp Jeep® Returns, Canadian Premiere of All-new 2024 Fiat 500e, 2025 Ram 1500, PLUS – Dodge and Ram Brand Concepts.

From the return of a must-experience Jeep® indoor off-road course, to exciting concept vehicles, an enhanced pickup truck and a new battery-electric icon, there will be much to see and enjoy at the Stellantis display at the 2024 Canadian International AutoShow (CIAS), Feb. 16-25, 2024, at the Metro Toronto Convention Centre in Toronto, Ontario. 

“We’re thrilled to welcome Canadian attendees back to our interactive display in Toronto,” said Sean Gibson, president of the Ontario Chrysler Dealers’ Advertising Association (DAA). “Camp Jeep was a show-stealer last year and returns for 2024 to again offer unique thrills only Jeep brand vehicles can provide. The concept vehicles from the Dodge and Ram brands offer exciting hints at their respective electrified futures, while the fully electric Fiat 500e will lead the way this year as the first Stellantis BEV in Canada.” 

Camp Jeep®
Camp Jeep®

Camp JeepLast year, Camp Jeep made its Canadian debut and was an overwhelming hit with showgoers, attracting more than 28,000 riders over the course of the AutoShow’s 10-day run. Back by popular demand, it allows attendees to participate in an interactive experience: a Trail Rated, man-made, off-road course where professional 4×4 drivers take passengers to experience the legendary capabilities of Jeep vehicles. 

For 2024, Camp Jeep will include a variety of Jeep brand vehicles, highlighted by the plug-in hybrid Jeep Grand Cherokee 4xe and Jeep Wrangler 4xe, both of which can conquer the course in silent, all-electric mode.  

The 1,950-square-metre (21,000-square-foot) Camp Jeep exhibit will include five obstacles to provide a first-hand look at the unmatched capability of Jeep vehicles for ground clearance, traction, stability, articulation, breakover, off-camber and suspension travel:

  • A four-metre high (13-ft.) climb and descent on a 35-degree Jeep Mountain
  • A 1.5-metre (5-ft.) high ground clearance stair climb, demonstrating superior clearance and traction
  • An extreme breakover obstacle, with a 25-degree uneven plane, where one wheel loses contact with the surface and the Jeep continues to climb effortlessly
  • A 30-degree banked articulation wedge
  • Manoeuvrability moguls to showcase low crawl and suspension capabilities

Participating riders will be automatically entered into the Stellantis Canada National Giveaway for a chance to win an $85,000 voucher toward any eligible Stellantis vehicle. Camp Jeep participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall. 

Camp Jeep will be open during all press preview and public hours of the Canadian International Auto Show beginning February 15, 2024.   Since 2004, more than 3.1 million guests have experienced Camp Jeep activations in 15 countries on five continents. 

2024 FIAT 500e
2024 FIAT 500e

2024 Fiat 500e – Canadian premiere An all-new, all-electric take on the FIAT brand’s most storied and iconic model, the two-door fully electric 500e arrives in North America as the first BEV offering from Stellantis and Canada’s lowest 2024 MSRP all-electric vehicle.

The lightest passenger BEV on the market, 500e boasts an estimated range up to 240 kilometres, enabled by a 42-KWh battery with a Level 2 (11-kW) charge time of four hours and 15 minutes. BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core. The Fiat 500e will initially be available at dealerships in British Columbia and Quebec starting in spring 2024, then will expand to other areas of the country. 

2025 Ram 1500 Tungsten
2025 Ram 1500 Tungsten

2025 Ram 1500 – Canadian premiere The 2025 Ram 1500 is more powerful and more fuel-efficient, thanks to the newly available Hurricane Engine family. These new engines, members of the Stellantis Hurricane Twin-turbo family and the most powerful six-cylinders in the segment, deliver enhanced fuel economy and fewer emissions while generating more horsepower and torque than other naturally aspirated V-8 and boosted six-cylinder engines in the light-duty segment. The new 2025 Ram 1500 is also reimagined with a modern, contemporary exterior design that telegraphs the bold, heroic presence Ram is known for. The enhanced interior sets the benchmark for pickup trucks once again with a variety of authentic, premium materials that are both comfortable and durable. New features offered on the 2025 Ram 1500 include an available 14.5-inch touchscreen, class-exclusive 10.25-inch passenger screen, new rear axle, a power open/close tailgate and more. 

Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept side profile
Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept side profile

Ram 1500 Revolution BEV Concept – Canadian premiere The Ram Truck brand introduced a visionary road map with its Ram 1500 Revolution BEV Concept. Originally unveiled at the 2023 Consumer Electronics Show (CES) in Las Vegas, the concept provides a glimpse into the future and demonstrates how the industry’s leading truck brand will once again redefine the pickup truck segment.    The entire Ram lineup will offer electrified solutions with disruptive, leading-edge advanced technology in the years to come. The Ram 1500 Revolution BEV Concept served as inspiration for recently unveiled production vehicles, including the all-new, all-electric 2025 Ram 1500 REV with a targeted range of over an unsurpassed 800 kilometres, and the all-new 2025 Ram 1500 Ramcharger, delivering the industry’s best combination of range, towing and payload with a targeted range of up to 1,110 kilometres. 

Dodge Charger Daytona SRT Concept
Dodge Charger Daytona SRT Concept

Dodge Charger Daytona SRT Concept – Canadian premiere Dodge took a giant step forward on the performance brand’s road to an electrified future, with the Dodge Charger Daytona SRT, a perception-shattering concept that reimagines what a BEV can be. The Dodge Charger Daytona SRT Concept offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge.  Core to the Dodge Charger Daytona SRT Concept are game-changing, patent-pending features that will rewrite the rules of the BEV segment such as:

  • R-Wing: The front aerodynamic wing that retains a Dodge profile while achieving aerodynamic efficiencies
  • Fratzonic Chambered Exhaust: The industry-first exhaust system for an electric vehicle, which delivers a throaty performance sound

Stellantis North AmericaStellantis (NYSE: STLA) is one of the world’s leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it’s best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders.

For more information please visit:Company website: www.stellantis.comFacebook: https://www.facebook.com/StellantisNAInstagram: https://www.instagram.com/stellantisnaTwitter: @StellantisNAYouTube: http://youtube.com/StellantisNA


Subaru Ascent towing an Airstream
Subaru Ascent towing an Airstream

Subaru celebrates the great outdoors with a full range of backroads capable and off-road models

Subaru Crosstrek
Subaru Crosstrek

Two Canadian Vehicle Debuts Highlight Subaru’s Display
at 2024 Canadian International AutoShow

Fan-favourite St. John Ambulance Therapy Dogs will have an extended visit this year!

Subaru will be showcasing two cars for the first time in Canada at the 2024 Canadian International AutoShow — and it is extending the visit from the always popular St. John Ambulance Therapy Dogs.

The 2025 Subaru Forester, which will be the centrepiece of the Subaru display on the 300 level of the North Building in the Metro Toronto Convention Centre, will be making its first appearance in Canada at the AutoShow — as will the 2024 Subaru WRX RS. Subaru will also have the ever-popular therapy dogs, through a partnership with St. John
Ambulance’s Therapy Dog Program, at the AutoShow for seven days this year, up from the one day they have typically come for a visit.

2025 Subaru Forester — The sixth-generation SUV offers the most advanced features, modern design and improved ride comfort in its history. The Forester has resonated well among Canadian SUV buyers, with one
in four Subarus sold in the past 25 years being a Forester.

2024 Subaru WRX RS — The new trim level offers enhanced performance and handling capability, thanks to a high-performance Brembo braking system and RS-tuned suspension. Following BRZ, EyeSight Driver
Assist Technology is now standard on all 2024 WRX models equipped with a manual transmission.

The roster of Subaru vehicles will also include the 2024 Subaru Solterra, the company’s only EV model, which will also be available for a drive on the indoor EV Test Track at the AutoShow.

New for the AutoShow is an exclusive section of the Subaru booth, updated to embody the brand through its Badge of Ownership Program, love for Pets and partnership with St. John Ambulance’s Therapy Dog Program. All attendees can receive a custom pet tag for their furry friend and learn more about the St. John Ambulance Therapy Dogs while they are tail-wagging live on location. Loyal Subaru customers will have the unique opportunity to sign up for their Badge of Ownership to share and display their interests with other Subaru Owners.

The Subaru Wilderness Area in the Subaru booth will focus on the Leave No Trace Canada Pledge program that promotes principles for camping responsibly. Every visitor who takes the pledge at the AutoShow will have a tree planted by Subaru in Canada.

At a special exhibit on the 200 level of the North Building in the Convention Centre, Subaru will extend its Wilderness Area, giving out custom toques.

For more information, please visit https://www.subaru.ca


2024 Toyota Prius
2024 Toyota Prius

All-New Toyota Prius/Prius Prime Wins 2024 North American Car of the Year Award

Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry. The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.

AJAC – The Automotive Journalists of Canada, named Prius the Car of the Year at the CIAS on February 15, 2024.

When Toyota designers and engineers started working on the fifth generation of the legendary Prius, they were determined to create a bold statement with a winning combination of style, performance, and efficiency. Today, the Automobile Journalists Association of Canada (AJAC) recognized that vision as it announced the 2024 Toyota Prius is its Canadian Car of the Year.

“When the Prius started the electrification revolution almost a quarter-century ago, it quickly became the global ambassador for sustainable mobility – and the new, fifth generation Prius continues to inspire with its unbeatable blend of style, the driving fun of a well-engineered car, the efficiency of Toyota’s industry-leading hybrid electric expertise, and the intelligence of our advanced connectivity and active safety technologies,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Everyone at Toyota Canada is thrilled that the members of AJAC agree – and we thank them for this important award.”

AJAC announced the award today at the Canadian International Auto Show in Toronto, where the 2024 Prius will be on display in the Toyota booth February 16-25, alongside a full range of Toyota vehicles and technologies.

The first-generation Prius debuted in 1997 in Japan and was the world’s first mass-produced hybrid vehicle. It arrived in Canada in 2000 and since then, more than 100,000 Prius models have been sold in the country.

Now in its fifth generation, the 2024 Prius features an athletic silhouette and a clean, modern design that excites. Inside, the Prius welcomes up to five adults to a high-tech cabin characterized by smart design and soft-touch materials.

Under the hood, the Prius features a 5th generation hybrid powertrain that delivers 196 combined horsepower and a 0-100 km/h time of 7.2 seconds. Every Prius sold in Canada features Toyota’s electronic on-demand AWD system as standard, which contributes to driving stability under a range of road and weather conditions while remaining surprisingly efficient: The Prius achieves an impressive fuel efficiency rating of 4.8L/100km city/highway combined.

Every Prius is also a high-tech showcase, headlined by the powerful yet user-friendly Toyota Multimedia system and the active technologies of Toyota Safety Sense 3.0.

For complete and up to date details and specifications please visit toyota.ca/prius.

2024 Toyota Grand Highlander
2024 Toyota Grand Highlander

2024 Toyota Grand Highlander named the SUV of the Year

Canadians ready to embark on epic road trips with family and friends can travel in spacious comfort and style in the new 2024 Toyota Grand Highlander – which the Automobile Journalists Association of Canada (AJAC) today named as its Canadian Utility Vehicle of the Year.

“As the last full-line automaker in the industry, Toyota remains committed to ensuring every Canadian can find the right vehicle for their lifestyle – including those who require comfortable seating for seven or eight, top of segment cargo space, and performance and efficiency that goes the distance,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “That’s what we deliver in the Toyota Grand Highlander – and everyone at Toyota Canada is thrilled that the members of AJAC have recognized our commitment with this important award.”

AJAC announced the award today at the Canadian International Auto Show in Toronto, where the 2024 Grand Highlander will be on display in the Toyota booth February 16-25, alongside a full range of Toyota vehicles and technologies.

Toyota Canada offers the 2024 Grand Highlander with a choice of three distinct powertrains. The Toyota Hybrid MAX system generates 362 combined horsepower and a 5,000-pound towing rating for high-performance adventures. A second, hybrid option offers 243 system horsepower with impressive efficiency. Finally, a turbocharged gas powertrain delivers a peak 265 horsepower. Every model features all-wheel-drive and an impressive package of handling and control technologies.

The 2024 Grand Highlander expresses a distinctive, beautiful exterior design with a low hood line and large side windows that that emphasize visibility. Inside, the cabin is defined by its refined elegance, ample space for all three rows, and thoughtful touches such as convenient storage and USB charging points for every occupant. Even with all seats filled, there’s room for seven carry-on suitcases behind the third row – and with the second- and third-row seats stowed, the Grand Highlander offers up a cavernous 2,775 litres (97.5 cubic feet) of cargo space.

Every Grand Highlander is also a high-tech showcase, headlined by the powerful yet user-friendly Toyota Multimedia system and the active technologies of Toyota Safety Sense 3.0.

For complete and up to date details and specifications please visit toyota.ca/grandhighlander

Source: https://www.rvlifemag.com/cias-autoshow-highlights-2024/