Why is Boat-Maker Brunswick Attracting Automotive People? – RVBusiness – Breaking RV Industry News
LAS VEGAS – The car business isn’t the only transportation sector wrestling with questions about electric power and autonomous driving, according to a report by Automotive News.
Pleasure boating is now going through the same technological upheaval as cars and trucks.
Automated steering, anyone? In the water?
Auto engineers might have to squint their eyes to picture it, but the marine industry is seeking the same sort of new-age solutions for its fishing boats, deck boats, ski boats, houseboats and cabin cruisers that automakers, component suppliers and robotaxi ventures are proposing for terra firma.
That might explain why so many automotive people are showing up at the biggest boat company in America, Brunswick Corp. of suburban Chicago.
“I’ve had several automotive guys come up and introduce themselves to me since I’ve been standing here,” Brunswick CEO Dave Foulkes said as he stood among the swirl of visitors to the company’s lively stand at CES 2024 in January. “Senior people,” he clarified. “They said they like what we’re doing and were interested in being part of it.”
Click here to read the full report by Automotive News.
