‘Value of Video’ Workshop Set for RV Dealers Convention/Expo

Erin Ruane

With more than 25 years’ experience in sales and marketing, Erin Ruane will be presenting an education workshop in the sales track at the 2022 RV Dealers Convention/Expo. The convention/expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.

Ruane, executive vice president of marketing for Trader Interactive, parent company of RV Trader, will present “Lights, Camera, Action! The Importance of Video Content in your Marketing Mix” at 3:15 p.m. on Wednesday, Nov. 9. The 45-minute session explores how video is an increasingly powerful way to communicate your value propositions, develop brand identity, and build relationships with your consumers.

Learning objectives for this session include:

  • How to capture video like a pro
  • Tips and tricks to create an elevated video strategy that helps you reach your current marketing objectives
  • Key Performance Indicators (KPIs) that will help dealers tie their video content efforts back to their sales goals


About the RV Dealers Convention/Expo

Just as dealerships strive for continuous improvement, the RVDA Convention/Expo Committee is using the same principle when it comes to the RV Dealers Convention/Expo. The education program will provide segmented content based on dealership size, management structure, and revenue in addition to focusing on things dealers have in common.

The annual RVDA Convention/Expo brings together dealers, manufacturers, suppliers, and RV industry business partners for the premier dealer education and networking event of the year.

To register visit www.rvda.org/convention. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and Twitter.

Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at (703) 364-5518 or send an email to [email protected].

About Trader Interactive

Trader Interactive connects buyers, sellers, and renters in the powersports, recreational vehicle, aircraft, marine, commercial vehicle, and heavy equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Boatline, Aero Trader, and Trade-A-Plane, as well as commercial vehicle and equipment marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. For more information, visit www.TraderInteractive.com.

Source: https://rvbusiness.com/value-of-video-workshop-set-for-rv-dealers-convention-expo/