Ultrafabrics Announces Brand Partnership with TENCEL


Ultrafabrics provides performance fabrics to many RV OEM, including Leasure Travel Vans. (Photo: Leasure Travel Vans)

TARRYTOWN, N.Y. – Ultrafabrics and TENCEL have announced brand partnership, setting an industry benchmark in sustainability for the RV market, according to a press release from Ultrafabrics.

Ultrafabrics, a global leader in animal-free performance fabric in the transportation and recreational vehicle market, is proud to announce its partnership with Lenzing AG, an industry leader in the production of sustainable wood-based fibers. The partnership will see Ultrafabrics as the first and only polyurethane material to incorporate LENZING AG’s TENCEL Modal fibers as a backcloth in its collections with 100% reinforced rayon.

Ultrafabrics is on a mission towards sustainability in all aspects of its business. By 2030, it aims to have 100% of its entire product portfolio across 11 markets made of 50% rapidly renewable and/or recycled materials. It’s a bold target that will support the brand’s larger goal of creating materials for the future through a more circular design process.

A.R. Swan, marketing director at Ultrafabrics expands on this announcement. “The RV market, like others, wants more options for sustainability and transparency without compromising quality and performance. We are happy to continue to build this into our offering for our partners like Airstream, Winnebago, Newmar, Tiffin and Triple E.”

Ultrafabrics chooses to work with TENCEL branded fibers to help reach its ambitious sustainability goals. TENCEL Modal fibers are mainly manufactured from beech wood, sourced from FSC (Forest Stewardship Council) and/ or PEFC (Programme for the Endorsement of Forest Certification) certified sustainable forests in Austria and neighboring countries. Numerous Lenzing innovations have been integrated in the production of TENCEL Modal fibers, to make the process environmentally responsible. Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals. This partnership supports our use of renewable resources.

Jennifer Hendren, senior director of product development with Ultrafabrics, says of the partnership, “We are pleased to be aligned with the TENCEL™ brand and the Lenzing AG family, a bold company with equally ambitious sustainability goals. They share our focus on bringing our sustainability journey to the forefront, without sacrificing quality or product integrity. We partner with big thinkers and take pride in bringing trust in both our brands to our global audience.”

Lenzing AG’s Head of Global Business Development for Home, Ebru Bayramoglu, adds: “We are very happy to see our fibers on different textile products. Ultrafabrics developed a selection of products by using our TENCEL™ fibers as a very good alternative to industry-standard solutions. The journey to sustainability is a long marathon, not a sprint, and evolutionary change should always begin with actionable steps toward the goal of reducing a brand’s environmental impact.”

Transparency is key

Ultrafabrics continues to invest in transparent partnerships, processes and ingredients to ensure its customers can continue to build trust in the brand. The partnership with Lenzing AG and TENCEL fibers is one built on more than quality and performance. As a company, Lenzing AG furthers its ethical credibility with its transparency, which aligns with where Ultrafabrics is going with all its partners.

Every backcloth is not built the same

Ultrafabrics’ competitors in the coated fabric realm all include a backcloth. However, many have a knit or non-woven substrate. Beyond the sustainability component that TENCE Modal fibers bring to the table, the premium woven aspect adds to the performance and durability Ultrafabrics customers expect.

Beyond its botanic origins, the TENCEL Modal backcloth allows Ultrafabrics’ products to maintain their soft and natural drape, support body temperature regulation and contributes to the brand’s industry-leading long-lasting softness. It also offers a superior structural foundation for Ultrafabrics’ products, and upholsterers can trust an easy, successful application and overall dimensional stability to each furniture piece or vertical surface.

The following Ultrafabrics collections include this backing, representing 33% of their entire product portfolio:

  • Dwell, Eco Tech, Geom, Pearlized, Ultraleather, Ultraleather Pro

Source: https://rvbusiness.com/ultrafabrics-announces-brand-partnership-with-tencel/