Truma Revitalizes Marketing Dept. with Industry Veterans

Denise Hagen

Stacey Harris

ELKHART, Ind. – Truma North America is heading into the new year with some new faces: Head of Marketing Stacey Harris and Marketing Strategist Denise Hagen. While the pair may be new additions to the Truma team, they are certainly not strangers to the RV Industry.

Harris has built her marketing career working with outdoor and automotive industry leaders. Most recently, she led the marketing team at LEER Group, where she developed strategies for five automotive accessory brands. Before that, she worked with several local marketing agencies where she managed accounts for RV manufacturers like Jayco, Starcraft, and Entegra Coach. But the RV lifestyle has always held a special place in her heart.

“Managing brands that help families connect and form new communities is rewarding because, in some small way, I feel like I’m sharing my best childhood memories with others,” Harris said.

Hagen shares Harris’ lifelong love for the RV industry. She comes to Truma after spending 16 years in marketing at Winnebago, but her history with the company goes back much further. As a native of Forest City, Iowa, where Winnebago was founded, a career in the industry just came naturally.

“I grew up with the Winnebago brand – literally, on childhood camping trips with my grandparents, and professionally,” said Hagen. “My time with Winnebago gave me an even bigger love for the RV lifestyle and community.”

Harris and Hagen share a passion for RVing, but their experiences working with different facets of the industry will help strengthen Truma’s Marketing Department. Hagen will help build OEM support strategies and customer relationships. Her work developing owners’ group communities will also be an asset as Truma develops an owner program and brand ambassador relationships on social media. Harris’ agency experience will allow her to build and drive big-picture marketing campaigns. Lessons from her past life with automotive accessories will help grow dealer and end-user strategies.

Harris says, “I am honored to lead Truma’s marketing team. I look forward to putting decades of experience to work as we build brand awareness, capitalize on recent success, and position the company for continued growth.”

About Truma

Truma is a premium solutions partner to the outdoor recreation community. Truma started doing business in North America in 2013, establishing its headquarters in Elkhart, IN. Backed by over 70 years of German engineering, Truma has a long history of providing quality solutions to the global outdoor recreation market. Truma provides “Simply Better” world-class systems designed and tested specifically for outdoor adventures and the diverse terrains unique to North America. Truma distinguishes itself by its high-quality products, exemplary customer service, knowledgeable technicians, and customer-first philosophy.

Source: https://rvbusiness.com/truma-revitalizes-marketing-dept-with-industry-veterans/