TAXA Outdoors Releases New Limited-Edition Camo Exteriors
Houston-based outdoor adventure brand TAXA Outdoors is unveiling today (Sept. 22) limited-edition camo prints available on the company’s popular TigerMoth, Cricket and Mantis models.
Founded in 2014 by former NASA architect Garrett Finney, TAXA Outdoors manufactures lightweight, “mobile habitats” for outdoor adventure. The company’s mission is to “enhance everyone’s outdoor experiences and promote adventure by designing thoughtful mobile habitats and other equipment that facilitate connections with nature.”
The camo habitats are available in four unique patterns—Desert Night, Digital, Chocolate Chip, and Hex in three shades: gray-toned Acid, green-toned Tropical, and brown-toned Arctic.
Not to be confused with conventional RVs, TAXA Outdoors follows its own path. For example, the company identifies its products as habitats rather than “trailers” or “campers.” The sales and order process, too, is different. Customers shop and place an order online, then pick up their TAXA habitat at one of 44 U.S. or six Canadian dealerships.
TAXA made news earlier this month when Spy.com field-tested the Cricket Overland. That story was reprinted in RVBusiness and can be found here.
The Cricket Overland is a beefed-up version of the Cricket, with an exterior length of 15 feet, 14-inch ground clearance, a dry weight of just under 2000 pounds, and a 1000-pound cargo capacity. Features include fresh and grey water tanks, stove, Truma furnace and water heater, and portable toilet. An air-conditioner is optional. The retail price for Cricket Overland is about $48,000.
TAXA was acquired by the L Catterton equity firm in March of 2022. The acquisition was described as an opportunity to invest in a differentiated premium outdoor brand with unmatched authenticity and credibility and a strong ethos dedicated to helping people explore and enjoy the outdoors.
Source: https://rvbusiness.com/taxa-outdoors-releases-new-limited-edition-camo-exteriors/