SSI: February 2024 Retail Sales Down 8.9% Year Over Year – RVBusiness – Breaking RV Industry News
Retail RV registrations in February 2024 were down 8.9% year-over-year, with 23,706 units reported for this year compared to 26,037 reported in February 2023, according to Statistical Surveys Inc., the Grand rapids, Mich.-based subsidiary of Trader Interactive that compiles retail and consumer data for the RV industry.
For comparison, there were 31,024 wholesale shipments in February 2024, according to the RV Industry Association (RVIA), an increase of 17.8% compared to the 26,326 units shipped in February 2023.
United States
• Travel Trailers – 14,797 retail registrations in February 2024 (vs. 16,581 in February 2023; a 10.8% increase). Market share leaders: THOR Industries (40.4%), Forest River Inc. (39.0%), Grand Design RV Co. (7.5%).
• Fifth-Wheels – 3,927 (4,370; -10.1%). Market share leaders: THOR (39.8%), Forest River (26.3%), Grand Design (16.9%).
• Camping Trailer – 311 (395; -21.3%). Market share leaders: Forest River (55.0%), Aliner (19.0%), Purple Line LLC (5.8%).
• Park Models – 98 (148; -33.8%). Market share leaders: Skyline Champion (28.6%), Cavco Industries (24.5%), Elevation Park Models (12.2%).
• Class A – 647 (822; -21.3%). Market share leaders: THOR (49.6%), Forest River (19.2%), REV Recreation Group (13.6%).
• Class C – 1,675 (1,521; +10.1 %). Market share leaders: THOR (54.4%), Forest River (24.2%), Winnebago Motorized (7.6%).
• Class B – 789 (1,011; -22.0%). Market share leaders: THOR (35.4%), Winnebago Motorized (29.9%), Pleasure Way Industries (6.0%).
Canada
• Travel Trailers – 1,053 retail registrations in February 2024 (vs. 859 in February 2023; a 22.6% increase). Market share leaders: THOR Industries (5.3%), Forest River Inc. (28.8%), Grand Design RV Co. (8.8%).
• Fifth-Wheels – 185 (117; +58.1%). Market share leaders: THOR (53.0%), Forest River (19.5%), Grand Design (14.6%).
• Camping Trailer – 20 (23; -13.0%). Market share leaders: Forest River (65.0%), Mfr. Unknown (20.0%), Aliner, Jumping Jack Trailers, TAXA Outdoors (5.0%).
• Park Models – 2 (2; 0.0%). Market share leaders: Elevation Park Models (100%).
• Class A – 20 (8; +150.0%). Market share leaders: THOR (45.0%), Forest River (25.0%), REV Recreation Group (20.0%).
• Class C – 60 (30; +100.0%). Market share leaders: THOR (45.0%), Forest River (35.0%), Leisure Travel Vans (6.7%).
• Class B – 29 (34; -14.7%). Market share leaders: THOR (41.4%), Winnebago Motorized, Roadtrek Inc. (20.7%).
