Safety & Emergency Product Launches for RVers, Campers – RVBusiness – Breaking RV Industry News

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Following the successful launch of their first RV product, Compact Camper, both dealers and consumers expressed a strong interest in additional safety and emergency products for the RV market. Orion decided to meet this need by identifying the products that had strong purchase interest from consumers to allow dealers to create a new RV Safety Center that contains the products most desired by RV owners.

When asked how they decided to create the new section and what to include, Bob Defonte, Orion’s VP of sales and marketing stated, “Since this would be the first RV Safety Center we wanted to make sure we got it right. We conducted a national online survey with 468 consumers to determine what safety and emergency products they would like to be able to purchase at retail. That survey identified 12 products that over 60% of survey respondents would definitely or probably buy if available. The section we created includes those 12 products. RV owners should look for a section in their RV dealer with bright Orion RV Safety Center signage where they will be able to find the safety and emergency products they need to help ensure they’re safe when they travel with their RV or camper.”

When asked about his thoughts about the new Orion Safety Center, Jay McLaughlin, president of Orion, commented, “My family and I have been avid RV owners for many years. Over that time, we’ve experienced the need for safety and emergency products but weren’t able to find specific products designed for the unique needs of RV and Camper owners. The new Orion RV Safety Center will allow owners to have a one-stop shop to purchase the safety and emergency products for their RVs and Campers. By making it easier to find the products they need in one place, we anticipate that when an emergency arises they will have the products they need to improve their safety, which is Orion’s goal.”

Products included in Orion’s RV Safety Center include: