RVIA Conducts Satellite Media Tour During Open House – RVBusiness – Breaking RV Industry News
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During Elkhart’s 2023 RV Open House, which took place from Sept. 25-27, the RV Industry Association (RVIA) conducted a satellite media tour broadcasting both live and recorded segments highlighting the RV industry’s newest products on display for dealers in Elkhart, Ind. according to an RVIA News & Insights report. In addition to the press coverage, product video takeovers went live all week across Go RVing’s social channels to spread the work directly to consumers seeking new RV purchases.
As part of the satellite media tour, the Go RVing team worked with host and auto expert Mike Caudill to showcase nine different RV products featured in two different TV news segments. They were broadcasted to markets in Boston, Detroit, Fort Wayne, San Diego, Huntsville, Denver, Nashville, Youngstown, Sacramento and Raleigh. In total, the coverage reached more than 211,000 viewers.
Check out the Sacramento clip above, click here to watch the 60-second recap or view the full series of social videos on Go RVing’s YouTube channel.
Source: https://rvbusiness.com/rvia-conducts-satellite-media-tour-during-open-house/
