RVDA’s Ingrassia: Focus on Fixed Ops at Convention/Expo – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: The following column by Phil Ingrassia, president of the RV Dealers Association (RVDA) was originally published in the October issue of RV Executive Today. it is reposted here with permission.
The RV Dealers Convention/Expo continues to evolve, mirroring the dynamic changes in the industry. As dealership business models and profitability paths shift, RVDA remains committed to supporting its members. One strategic focus is to improve the Repair Event Cycle Time (RECT), a critical metric for fixed operations.
To address this, the RVDA Convention/Expo Committee is launching a series of workshops during the convention on Nov. 14 specifically tailored for fixed operations professionals. These workshops, offered at a special registration fee, delve into service and parts management, as well as warranty administration.
Fixed operations, encompassing service and parts departments, are vital to the success of an RV dealership. Dealers tell me that the key benefits of a well-run fixed operations department include:
- Enhanced customer satisfaction and loyalty: Timely repairs, warranty support, and preventative maintenance build trust and encourage repeat business.
- Increased revenue and profitability: Service work and parts sales drive revenue, especially during slower sales periods.
- Effective inventory management: Efficient parts management minimizes downtime and improves customer satisfaction.
- Stronger brand reputation: Positive customer experiences and dealer network support enhance the dealership’s reputation.
- Competitive advantage: A well-managed fixed operations department can differentiate a dealership and attract more customers.
Fixed Operations Day at the convention offers a valuable opportunity for fixed operations professionals to:
- Learn best practices for improving RECT and customer satisfaction.
- Earn CEU credits toward recertification.
- Network with industry peers and share insights.
By attending the Fixed Operations Day at the RV Dealers Convention/Expo, professionals can gain valuable knowledge and skills to elevate their fixed operations department. The discounted registration fee of $389 provides access to the convention, including the RVBusiness Top 50 Dealer Award reception and all-day Thursday. As a bonus, participants can attend an extra session on online training and certification on Friday Nov. 15.
There’s still time to get on board, so visit the RVDA Convention website for complete information and to register. See you in Las Vegas!
