RVDA Workshops Offer Digital Marketing Strategies – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: RVBusiness is publishing a series of postings designed to give RV dealers a snapshot of the educational seminars available to them during the 2023 RV Dealers Convention/Expo, Nov. 6-10 at the Paris Las Vegas. Click here for more information and to register for the conference.
Dealers are well aware of the need for a digital presence if they hope to attract the next generation of customers.
The upcoming RV Dealers Convention/Expo in Las Vegas will provide sound strategies to best use the platforms available to market to a customer who is likely to have done so much online research on the products that it is as familiar as it is to the sales staff.
Workshops look at using the data gathered online from customers to better meet their needs. The much-feared Artificial Intelligence also will be studied in another workshop.
The Convention/Expo runs Nov. 6-10 at Paris Las Vegas. For more information, click here.
Here is a look at the sales workshops and vendor workshops being offered.
TUESDAY, Nov. 7
Motility Software: Bringing Digital Retailing to the RV Space This Vendor Training +Plus session examines how by leveraging digital tools and online technology platforms, RV dealers can enhance the customer experience and streamline sales processes.
RV Trader: Leveraging Digital Marketing and Data Insights to Drive More RV Sales This Vendor Training +Plus session will help dealers understand the pre-purchase data and post-purchase data available to dealers through RV Trader and its sister company, Statistical Surveys.
How To Use Artificial Intelligence (AI) To Explode Your Content Creation Ron Wheeler shows that the entire landscape is changing, and you need to know how to maximize your content opportunities right now.
WEDNESDAY, Nov. 8
Secret Weapon Agency: Unlocking the Secrets of Social Media and On-line Ads This Vendor Training +Plus session
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How to Build a Powerful RV BDC – Key Ingredients for Guaranteed Success Joni Stuker offers a dynamic step-by-step blueprint to implement the industry’s most powerful RV BDC process. Learn to set effective hourly standards and solid compensation plans. (session will be repeated later in the day)
Rollick: Accelerating RV Deals Online: How to Leverage Digital Retailing and Automation to Drive Dealership Growth This Vendor Training +Plus session teaches the secrets and techniques you can put into practice as soon as you return from the conference to continue to grow your RV sales in an ever-changing landscape.
Personalize & Scale the Consumer Path to Purchase Aubrey Amborn teaches retailers to succeed in an environment where rising consumer expectations clash with staffing shortages. They need to take advantage of online tools that convert their website into their smartest, most effective salesperson.
THURSDAY, Nov. 9
The Power of Video Merchandising and Personalized Follow-Up Tom Gallaher shows how to utilize a documented blueprint for complete RV merchandising that incorporates video in sales, follow-up, and BDC to stand out from the competition.
Dealership Toolkit: Revolutionizing Marketing Strategy: From Click to Revenue with Stealth This Vendor Training +Plus session shows it’s crucial for dealers to ensure their marketing efforts translate into tangible revenue.
Company Culture Part II: Running a Successful Business Development Center Paige Bouma will recap the key takeaways from last year’s presentation, uncovering the critical components and long-term goals that dealerships can establish to unify across multiple stores. She’ll then walk dealers through the importance of creating an impactful and high-performing Business Development Center.
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Socially Savvy – Where to Publish Your Content & Why Tanya Miller gives a brief overview of the social media options out there and key demographic information for each.
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Where Did Customer Loyalty Go? Lead Development & Client Retention Jered Sobel understands your years in business have generated internet leads, walk-ins, repeat, and referral customers. This session will show you how to capitalize on all of them.
Source: https://rvbusiness.com/rvda-workshops-offer-digital-marketing-strategies/
