RVDA Expo Workshops Cover Sales, Marketing Strategies – RVBusiness – Breaking RV Industry News

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FAIRFAX, Va. – The upcoming RV Dealers Convention/Expo will offer timely workshops to help dealerships drive sales and thrive in the current market. The Convention/Expo will take place Nov. 6-10, 2023, at Paris Las Vegas.

To view the complete schedule of workshops scheduled for the event, click here.

Convention sales workshops, including an in-depth super session, are designed to help dealership professionals perfect the “art of the sale.”

From 9:30 a.m. – 11:45 a.m., Tuesday, Nov. 7, Theresa Syer — a highly rated returning convention speaker — will present the super session “How RV Dealership Managers Can: Drive Customer Experience (CX), Obtain Buy-In from Your Teams, Sustain the CX Program, and Prevent Old Habits from Returning.” Today’s RV dealerships know that good customer service is no longer good enough. To thrive, they need to deliver a more robust customer experience through experiential service.

During the workshop, attendees will learn:

What a CX program involves for management.
Insights and techniques to effectively roll out a CX Program.
A plan to position your dealership with a higher level of emotional service delivery that creates customer loyalty, advocacy and enhanced profits to the bottom line.

Next, from 1:15 p.m. – 2:15 p.m., Tuesday, Nov. 7, Jeremy Greene and Monika Geraci of the RV Industry Association/Go RVing will discuss “Pitching Local TV and Telling Your Dealership’s Story.” The vast majority of Americans (87%) are satisfied with the coverage of local news in their community, and 83% find local news coverage on television and radio to be most trustworthy. With this captive, trusting audience, there is an incredible opportunity for RV dealers to reach potential customers through earned local media.

During the workshop, attendees will learn:

How to identify the right media outlets and craft the perfect pitch.
How to harness other earned media opportunities such as radio and print.
What messages will resonate with news outlets.

Then, from 10 a.m. – 11 a.m. Wednesday, Nov. 8, Syer will offer “Supercharge Your Employee Experience to Retain Top Performers & Drive Results.” Employees are the foundation of your customer experience. Therefore, if the employee experience suffers, the customer experience suffers as well.

During the workshop, attendees will learn:

What employees desire today after the many changes and disruptions.
What drives an excellent employee experience.
How to define and build an engaging employee experience.

From 2 p.m. – 3 p.m. Wednesday, Nov. 8, Trader Interactive will host a panel of industry experts that will look at “The 2023 Path to Purchase: Insights into Today’s RV Buyer.” As the RV industry sees slower growth and economic uncertainty arises, now more than ever, understanding current RV buyer trends is crucial in driving consumers down your dealership’s path to purchase. Is your dealership ready to enter 2024 with a data backed sales strategy based on real RV buyers’ preferences?

During the workshop, attendees will learn:

Insights into consumer research, shopping, and purchase trends through data from in-market RV consumers.
How to overcome current challenges facing the industry, including consumer pain points.
How to utilize the data presented in your 2024 sales strategy.

David Spader will then host the workshop “High Performing Sales Managers” from 3:15 p.m. – 4:15 p.m. on Wednesday, Nov. 8. Join Spader for this session as he helps attendees better understand how to hire, develop and manage a sales manager. Attendees will also learn what can be taught and what must come from internal motivation. Spader will also share the results from an in-depth study looking at the predictors of success and satisfaction in the role.

During this workshop, attendees will learn:

The differences between higher performing sales managers versus lower performers.
How to gain the ability to identify the key factors to create and develop higher performers.
How to identify high-performing sales manager motivators that can’t be trained.
How to use a new tool (Service Manager Fit Tool) to evaluate current and future sales managers.

Source: https://rvbusiness.com/rvda-expo-workshops-cover-sales-marketing-strategies/