RVDA Convention’s Sales Seminars Explore New Tactics – RVBusiness – Breaking RV Industry News

EDITOR’S NOTE: RVBusiness is publishing a series of postings designed to give RV dealers a snapshot of the educational seminars available to them during the 2023 RV Dealers Convention/Expo, Nov. 6-10 at the Paris Las Vegas. Click here for more information and to register for the conference.

Back to Basics or New Techniques: RVDA Workshops Look at Sales Tactics

Perhaps no segment of an RV dealership’s operation needs more fresh ideas and new perspectives during a downturn than sales.

The upcoming RV Dealers Convention/Expo in Las Vegas offers a quality set of educational workshops aimed at helping dealers recover the momentum they experienced during the COVID outbreak — or, at the very least, returning closer to the normal world seen before COVID.

The workshops look at selling the way customers are interested in being sold to, but also encourage sales representatives to get back to practices that have proven successful over the history of the industry.

The convention/expo runs Nov. 7 to 10 at Paris Las Vegas. For more information, click here.

Here is a look at the sales workshops and vendor workshops being offered:

TUESDAY, Nov. 7

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How RV Dealership Managers Can: Drive Customer Experience (CX), Obtain Buy-In from Teams, Sustain the CX Program & Prevent Old Habits from Returning — Theresa Syer shows that good customer service is no longer good enough. In order to thrive, dealers need to deliver a more robust customer experience (CX) through experiential service.

EasyCare: The Personality of Selling: Developing Customer IQ to Drive Better Results — This Vendor Training +Plus session teaches the different types of customers, how they learn, and what dealer personnel can do to open their minds to what they have to say.

Affinitiv: Simplifying Sales Processes and Building Customer Loyalty with Affinitiv XRM — This Vendor Training +Plus session presents Affinitiv XRM, a Customer Relationship Management (CRM) solution designed to help RV dealers increase revenue while minimizing vendor fees with one user-friendly platform.

AGWS American Guardian: Overcoming Objections and Presentation Examples & Illustrations of Ancillary Products — This Vendor Training +Plus session teaches how to increase profits from sales of ancillary products and how to effectively respond to the most common objections F&I & Sales Professionals have encountered.

Pitching Local TV And Telling Your Dealership’s Story — Monika Geraci of Go RVing shows that the vast majority of Americans (87%) are satisfied with the coverage of local news in their community, and 83% find local news coverage on television and radio to be most trustworthy. With this captive, trusting audience, there is incredible opportunity for RV dealers to reach potential customers through earned local media.

WEDNESDAY, Nov. 8

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Supercharge Your Employee Experience to Retain Top Performers & Drive Results — Theresa Syer will focus on the “human” experience as she shares insights on how to develop a value-based employee experience.

The 2023 Path to Purchase: Insights Into Today’s RV Buyer — Erin Ruane leads a panel that shows understanding current RV buyer trends is crucial in driving consumers down a dealership’s path to purchase.

High Performing Sales Managers — David Spader helps dealers better understand how to hire, develop and manage a sales manager. Dealer personnel will also learn what can be taught — and what must come from internal motivation.

THURSDAY, Nov. 9

Navigate: Selling the Way People Want to Buy — Dave Brown studies how statistically, if you’re like most salespeople you sell very well to people who have the same behavioral profile as you. But that also means that you are potentially missing out on as much as 75% of the rest of the population.

Servant Selling: Closing More Deals and Giving Your Customers Exactly What They Need — Dave Brown explores the idea of Servant Selling – how the BEST in the business sell. It’s a “help others” philosophy that puts a dealer’s potential customers’ needs and desires ahead of its own.

Podium: How to Win Locally: 5 Marketing Strategies for RV Dealers — This Vendor Training +Plus session says it’s time for RV dealers to rethink old marketing strategies and deliver the buying experience modern consumers expect. Join this workshop as industry experts uncover five marketing strategies to beat the competition and fast-track sales.

Navigate: Leading People the Way They Want to Be Led — Dave Brown shows that to be effective, leaders must learn to lead people in a way that they appreciate. Every person is unique, with their own set of values, beliefs and preferences.

Source: https://rvbusiness.com/rvda-conventions-sales-seminars-explore-new-tactics/