RVBusiness Top 50 Dealer Awards Sponsor Profile: Airxcel – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: Now in its 14th year, the RVBusiness Top 50 program celebrates those North American RV dealerships that, in the eyes of an esteemed panel of independent judges, best exemplifies dealer excellence in customer and community service. Winning dealers will be recognized during a presentation Nov. 13 during the RV Dealers Convention/Expo at Paris Las Vegas.
The Top 50 program is made possible thanks to the generous sponsorship of the following organizations: Airxcel Inc., Brown & Brown Insurance, Cummins Inc., GE Appliances, Genesis Products, Northpoint Commercial Finance, NTP-STAG, Performance Brokerage Services, Protective Asset Protection, RV Trader, and Wells Fargo.
RVBusiness will publish a profile of each Top 50 sponsor leading up to the RV Dealers Convention/Expo.
Airxcel’s sales tagline is: “Better Brands, Better Experiences.”
That succinct description understandably just scratches the surface when attempting to communicate the breadth of the company’s offerings and the quality that goes into all of its products, according to Piar Adams, Airxcel vice president of marketing, aftermarket and international sales.
“Airxcel oversees 15 of the most well-known brands in the RV industry. From heating and air conditioning to interior and exterior systems, all products under the Airxcel umbrella are highly engineered to deliver stress-free customer experiences,” he says.
The Wichita, Kansas-based company’s premium brands include Aqua-Hot, CAN, Clear Vision Windows, Cleer Vision Doors, Cleer Vision Tempered Glass, Coleman-Mach, Dicor Products, Elkhart Composites, Maxxair, MCD Innovations, Suburban, United Shade, and Vixen Composites. Notably, Airxcel late last year introduced two new brands: InVision and Velarium.
InVision supplies a variety of residential-style RV appliances, including microwaves, refrigerators, ranges and range hoods, available in stainless-steel or black finishes, as well as washers, dryers and small personal appliances. Velarium provides a full range of awning products, including 12-volt models, slide toppers, box awnings, replacement canopies, and awning accessories.
Adams says Airxcel launched its InVision and Velarium product lines, both of which are located in Elkhart, Indiana, in response to requests from RV manufacturers, but he says the brands also are finding success on the aftermarket side of the business. And to continue to support its dealer partners, Adams notes that Airxcel offers a variety of online and in-person product training opportunities for RV technicians, as well a variety of merchandising materials including store displays.
“We pride ourselves on the comprehensive support we provide dealers before, during and after the sale,” he says. “With the number of premium brands we bring to the table, we’re proud to deliver more selling opportunities, better aftermarket support, and product expertise when dealers need it. This is a distinction that we believe drives sales and increases trust between our partners and their customers.”
Adams says Airxcel is a proud sponsor of the RVBusiness Top 50 Dealer Awards because the awards recognizing top-performing retailers reflect the company’s own values of being a premium brand that delivers superior service.
“We think it’s a unique program that has grown its prestige. And it’s something that I know dealers really value, being recognized as a top 50 dealership,” he says. “We are honored to sponsor the event because it aligns with our values and desires, to continually find new and innovative ways to serve and engage with consumers to elevate the RV lifestyle.”
