RVB Capitol Talk: Keystone Rebranding – ‘Proven in the Wild’ – RVBusiness – Breaking RV Industry News
GOSHEN, Ind. — Keystone RV, one of America’s leading manufacturers of towable recreational vehicles, has announced a major brand refresh, unveiling a bold new look, voice, and direction under the banner: “Proven in the Wild.”
The refreshed identity is designed to capture the spirit of Keystone’s community – those who venture off-grid, chase adventure and rely on their RVs to go the distance.
“This isn’t just a rebrand – it’s a reveal,” said Jeff Runels, president and CEO of Keystone RV. “We’re doubling down on who we’ve always been. ‘Proven in the Wild’ speaks to our customers, our team and our way of doing business for the last 30 years – bold, practical, and ready for anything.”
At the heart of the refresh is a redesigned logo inspired by the architectural keystone – the wedge-shaped stone that locks an arch into place. Representing strength, stability and support in any terrain, the keystone becomes a literal and symbolic foundation of the company’s renewed identity.
This marks the first major design overhaul in Keystone’s history. The new visual system draws inspiration from nature, movement and modern utility – delivering a clean, energetic look across digital platforms, products and dealer showrooms.
“Expertise isn’t claimed – it’s earned,” said Nick Johnson, vice president of Marketing and Communications. “At Keystone, we’ve built what matters to real campers for decades. In an age of influencers and overhype, Keystone will give our camping customers the proven and practical RVs they ask for.”
As part of the launch, Keystone is inviting its community to share stories of their outdoor adventures using the hashtag #ProvenInTheWild.
Founded in 1996 and headquartered in Goshen, Ind., Keystone RV Company is the No. 1 manufacturer of towable RVs in North America and part of THOR Industries (NYSE: THO). Keystone’s brands include the Montana, Cougar, Outback and Sprinter, offering a full lineup of travel trailers, fifth-wheels, and toy haulers.
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