RV Trader’s Bouma Eyes Consumer Trends in RVDA Webinar

RV Business

Paige Bouma

FAIRFAX, Va. – RV dealers can now register for a special webinar at 2 p.m. ET, Thursday, July 20, to learn more about data and insights collected in RV Trader’s 2023 Consumer Trends Report, according to a release.

During this joint webinar with RV Trader and the RV Dealers Association (RVDA), RV Trader’s Chief Sales Officer, Paige Bouma, will dive into consumer behaviors that are driving the market so far in 2023, as well as release exclusive data collected during the second quarter of this year. Bouma will help dealers understand how to use this data to drive more sales through the rest of the selling season.

Webinar topics will include:

Data-backed marketplace trends around top consumer searches, consumer personas, and more.
Key insights on RV buyers’ most valuable research tool and which seasons ranked highest for RV purchases.
Consumers’ biggest pain points, and how to tackle them in your dealership.
The buying demographic who has seen the most growth year to date.

RVDA endorses Trader Interactive’s RV Industry Data Program, available through Statistical Surveys. Trader Interactive is the parent company of RVDA-endorsed retail data provider Statistical Surveys and RV Trader. RV Trader will also be conducting workshops at the upcoming RV Dealers Convention/Expo in November.

“This a great opportunity for dealers and their employees to see what’s driving consumer buying decisions right now,” said RVDA President Phil Ingrassia. “RV Trader’s position as a leading consumer facing website combined with powerful Statistical Surveys retail data gives Paige unique insights into the RV market.”

Statistical Surveys’ RV Industry Data Program provides dealers with information about today’s RV buyer such as demographics, shopping behaviors, and purchase journeys. New and used unit registration information is available for all 50 states and dealer data is currently available for 34 states.

About RV Trader

RV Trader is the industry-leading marketplace for buying and selling new and used RVs, including Class A, B, and C vehicles, as well as campers and trailers, with more than 6.9 million monthly visitors. A comprehensive suite of digital marketing products and solutions means dealers listing inventory through RV Trader increase their visibility, generate customer connections, drive sales, and maximize profits. Through the exclusive lead manager and lead enrichment tools, dealers have access to a unified lead management system along with in-depth performance data and insights all in one convenient place. RV Trader is a division of Trader Interactive and belongs to the well-known “Trader” family of linked brands. For more information, visit www.RVTrader.com.

About Statistical Surveys

Statistical Surveys delivers market share data to forward-thinking businesses in the marine, RV, powersports, trailer, and manufactured housing industries who understand that data’s importance lies, not only in what it can do for them, but in the opportunities missed without it. For more information visit www.statisticalsurveys.com.

RVDA Endorsed Products and Services

RVDA members have access to a line of RVDA-endorsed products and services that can help dealers better manage their businesses. These cost-saving educational and business-improving benefits increase the value of membership. For a full listing of all RVDA-endorsed products and services, visit www.rvda.org.

Source: https://rvbusiness.com/rv-traders-bouma-eyes-consumer-trends-in-rvda-webinar/