‘RV Today’ Magazine Showcases Luxury Travel Trailers – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: The latest issue of RV Today magazine is now available. Here’s the Publisher’s Note from Demian Ross.
TRENDS COME AND GO, but unfortunately, one seems poised to stick around forever: clickbait. What I’m increasingly noticing across all niche media is a rise in negative clickbait. Weʼve shifted from “If it bleeds, it leads” to “If it’s dire, it spreads like fire.”
Across nearly every niche industry, content seems to focus on the negative — what some call being “real.” But in reality, many of these creators are determining what is “real” for you. Never trust a case study based on one personʼs experience, or someone who has to go full-time negative to keep you watching.
Here’s what’s happening: A content creator has a genuinely negative experience, posts it, and it ends up being one of their most-viewed videos, blogs, or podcasts. Now, they feel the pressure to repeat that success, and the only way they can do that is by fabricating new negative moments.
As RVers, we all encounter flat tires and clogged black tanks. But we often forget that before we had an RV, we still dealt with flat tires and clogged toilets. How many people would give up their home because they had a flat tire or a clogged toilet, or even post a video titled, “That’s it — home life sucks” just because of those everyday occurrences? It’s life. And honestly, your life probably doesn’t suck.
For me — and for most RVers I know — about 90% of the time is good to great, with the remaining 10% being the usual setbacks that can happen in any hobby. A lot of the negativity also comes from a lack of understanding about the wear and tear that occurs when an RV is cruising down the highway at 70 miles per hour or enduring the kind of stress an RV goes through during hours of rough terrain.
Another troubling trend I see is the “weʼre quitting RV life” narrative. Honestly, these videos are just sad to me. After looking into it, many of these creators are simply going on a cruise or renting a home for a few weeks, and they’re labeling it as “quitting RV life.” Others are quitting because making content while RVing doesn’t provide a stable income, and they don’t want to admit that publicly.
For me, burnout did set in around five years into full-time RVing, but that’s to be expected. Everyone’s burnout rate is different; some people never experience it. But just because I got burned out from not having a home base doesn’t erase the 90% of incredible experiences I had on the road.
The point here is simple: don’t let other people’s negative experiences hold you back, especially when it comes to RVing and camping. It’s about the amazing moments that make it all worthwhile. Keep your focus on your personal adventure, and don’t let clickbait or othersʼ failures prevent you from enjoying the journey.
DEMIAN ROSS
Founder/Publisher
[email protected]
