RV Power Products Supplier Rebrands as WFCO Technologies – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – Arterra Distribution, supplier of the RV industry’s leading WFCO power conversion products, will now be known as WFCO Technologies as part of a re-branding campaign for the Elkhart, Ind.-based RV supplier, according to a release.
Embracing the strong equity held in the WFCO brand, coupled with the vision of technology development, transitioning from Arterra Distribution to WFCO Technologies reflects the identity of the company. The campaign, which includes the company’s name change, logo, tagline, website, and all supportive and collateral materials, is part of the company’s mission to continue developing and manufacturing innovative technology and high-quality power solutions that enhance and streamline the RV user experience.
Since 1976, WFCO has been at the forefront of RV power, continuing to innovate their power conversion products, which are preferred more than 4 -to-1 by RV manufacturers. According to Bobby Raatz, WFCO Technologies’ Vice President of USA Operations, this commitment to continuous improvement and forward thinking has been the catalyst for this new transformational phase of the company.
“We are excited about this next phase for our company. We realize that people are looking for ways to enhance how they travel and how they RV. Developing new technology that aligns with a simplified RV lifestyle continues to keep us on the cutting edge of the industry. Our new tagline is ‘Innovating the future of RV Power,’ and I believe this statement really captures the essence of who WFCO Technologies is and the direction we are heading,” says Raatz.
Throughout the transition, there will be no impact on business operations and WFCO Technologies will continue to provide the high level of support and service customers are accustomed to.
About WFCO Technologies
WFCO Technologies has been the RV industry’s long-time leader in quality power products, consistently at the forefront of the trends in the RV power supply industry. WFCO is committed to providing the best power solutions in every way possible, with solutions you can count on to deliver a reliable power supply for your recreation vehicles.
WFCO Technologies continues to develop and improve customer focused technology and solutions that enhance the overall RV experience that align with the needs of the RV manufacturers, dealers, and end users.
Source: https://rvbusiness.com/rv-power-products-supplier-rebrands-as-wfco-technologies/
