RV Dealers Convention/Expo to Feature ‘Psychology of Selling’ – RVBusiness – Breaking RV Industry News
David Brown
FAIRFAX, Va. – First-time RVDA speaker Dave Brown, a founding partner of Southwestern Consulting, will present three workshops in the sales track on Thursday, Nov. 9, during the 2023 RV Dealers Convention/Expo. The Convention/Expo will take place Nov. 6-10, 2023, at Paris Las Vegas.
“Navigate: Selling the Way People Want to Buy” is scheduled for 9-10 a.m. Thursday, Nov. 9. This workshop examines the notion that selling is not about treating people the way you want to be treated; it’s about treating people the way they want to be treated.
During the workshop, attendees will learn:
- What are the four distinct psychological buying and selling behavioral types
- How to identify someone’s buying behavioral style within seconds of meeting them
- Why saying the wrong thing in the first five seconds can permanently eliminate your chance of ever making a sale
- Which types of advanced closing techniques are most likely to increase the probability of converting someone into a customer.
Next, on Thursday, from 10:15 a.m. to 11:15 a.m. Brown will present “Servant Selling: Closing More Deals and Giving Your Customers Exactly What They Need.” Servant Selling is a “help others” philosophy that puts your potential customers’ needs and desires ahead of your own.
During the workshop, attendees will learn:
- Why approaching sales with a helping others perspective gains trust and support
- How to successfully sell your products and services from a servant perspective
- Life-changing proven methodologies and ideas with almost 20 years of support that has been tested with tens of thousands of people to make sure it works!
Then, from 2 p.m. – 3 p.m. Brown will deliver “Navigate: Leading People the Way They Want to Be Lead.” We need to lead by example, modeling the behavior we want to see in others, and creating a safe and inclusive environment where everyone can thrive.
During the workshop, attendees will learn:
- The four distinct psychological behavioral types and how to identify someone’s style within seconds of meeting them
- How to modify your leadership and communication style to lead the way they like to be lead
- Why saying the wrong thing in the first five seconds can permanently eliminate your chance of gaining their trust and confidence as a leader
About the RV Dealers Convention/Expo
The convention brings together North America’s top dealership personnel for a week of in-person networking and continuing education workshops designed for dealers/GMs, sales, fixed ops, F&I, and digital marketing professionals.
The annual RVDA convention also includes opportunities to interact with leading manufacturers, suppliers, and RV industry business partners in the Expo.
To register for the 2023 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and Twitter.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].
Source: https://rvbusiness.com/rv-dealers-convention-expo-to-feature-psychology-of-selling/
