Resources Available to Help Promote Nat’l Go RVing Day – RVBusiness – Breaking RV Industry News
This Saturday, June 14, is National Go RVing Day — a day to celebrate the fun, freedom and adventure of RVing — and the RV industry’s Go RVing campaign reminds dealers, campgrounds and other RV-related businesses that it has a wealth of resources to help businesses get the word out.
“We created this day for the industry to use it as a hook to run a promotion for their dealership or campground or brand, to drum up sales and interest,” explained Monika Geraci, RVIA senior director, public relations and communications. “It’s a way to say, ‘It’s National Go RVing Day this Saturday, come check the cool things I have at my campground or the cool things at my dealership.’”
This is year marks the fourth annual National Go RVing Day (held annually the second Saturday in June) and Geraci said momentum continues to build for the event each year. It’s a particularly good campaign to spread via social media, she added.
Specific Go RVing resources available to RV businesses include a National Go RVing Day logo, social media graphics (for use on Facebook, Instagram and X), draft social media copy, a draft blog/newsletter article, and a draft media pitch template that can be sent to media outlets in advance of Go RVing Day. These resources — which can be used as-is or customized to particular audiences — are available by clicking on this link.
The toolkit ties in with the Just Beyond Your Door campaign, which launched on Tuesday, May 6. The campaign aligns itself with the theme of National Go RVing Day by emphasizing that the call of adventure and the comforts of home are close – just beyond your RV door.
RVIA Chief Marketing Officer and Senior Vice President Karen Redfern and Vice President of Marketing Jeremy Greene spoke about the Just Beyond Your Door campaign during the most recent episode of RVBusiness Capitol Talk. That episode can be accessed by clicking on this weblink.
Geraci noted that National Go RVing Day coincides with National Camping Month and Great Outdoors Month in June, giving the industry even more opportunities to promote the RV lifestyle.
