Redarc Batteries Becoming the Standard for Overlanding Market – RVBusiness – Breaking RV Industry News
LOVELAND, Colo. – Redarc has made some gains in the RV OEM space, but nothing compared to what seems to be happening among Overland manufacturers.
Just a quick glance at the battery packs in vehicles at this weekend’s Mountain West Overland Expo at The Ranch in Loveland, Colo., showed red battery sets in most of the spots you’d normally see a different color in an RV.
“It really just fits the RV space,” said Mike Kurtz, Redarc’s North American OEM sales leader. “The components are easy to fit and easy to install. Realistically, the best thing we can do is getting the product in front of the OEMs.”
For a while, that might not have been as easy as it sounds.
Redarc entered the U.S. market about six years ago after spending its founding years in Australia.
Getting in front of American manufacturers took some work in a marketplace where there already were a number of American power sources.
But Redarc came with a reputation of its own. You don’t just travel into the Australian outback unless you’re confident in your power source.
Those efforts by Kurtz have paid off as could be seen at the Overland Expo.
Redarc products can charge, charge and monitor and charge, monitor and control.
“And we can assist with design integrations,” Kurtz said.
He said Redarc products include inverters, AC chargers, DC chargers, solar chargers and an overall manager in the Alpha series.
He said the products appeal to do-it-yourselfers, but have made huge inroads into the OEM segment over the past year.
“We’re becoming very well known and envision expanding our base,” Kurtz said.
