Publisher Reflects on 25th Issue of ‘RV Today’ Magazine – RVBusiness – Breaking RV Industry News
EDITOR’S NOTE: The latest issue of RV Today magazine is now available. Here’s the Publisher’s Note from Demian Ross.
Welcome to Issue 25 of RV Today.
This is a big milestone for magazines. If you can make it to the 25th issue, you’ve outlasted about 80% of all magazines that launch. We’ve even seen a few RV-related publications fail and either close shop or rebrand since we launched RV Today just over three years ago.
I wish I had sat down a few years ago and come up with a detailed plan for RV Today, but we were kind of winging it, as we knew it was a much-needed niche publication and we wanted to launch quickly.
The idea was simple — a magazine written and developed by people who actually RV.
This is something we’re seeing on the manufacturing side, too. They’ve started collaborating with RVers to make long-overdue modifications to RV designs and floor plans. As an example—if RVers had designed RVs from the beginning, the hot/cold exterior shower hookups would have always been by the front door, not on the back of our rigs.
As I write this, I’ve been spending a lot of time thinking about what is next and coming up with an actual plan for this publication, and really a 360-degree media company[1] [2] , to help consumers get the most out of the outdoor lifestyle, and specifically the RV and camping lifestyle.
I’m so excited that I want to share every detail of the plan right here and now, but like so many entrepreneurs, I get my energy and excitement from planning and talking about my plans or ideas, and then it fades away little by little every time I talk about them. So my plan is to announce the changes as we actually launch the changes.
I would like your help, though. In a world full of content — maybe too much content — what is missing? As a consumer, there are a few things I would like to see, but that’s a case study of one. Let me know what you think is missing in RV lifestyle content, in regard to being made aware of new RVs, products, technology, campgrounds, places to visit, and more.
Send me a quick email at [email protected]. I would love to hear your thoughts.
Hope to see you on the road someday, and have a great 2025.
Hi! I added “-degree,” I think that’s what is meant here, but feel free to adjust if not!
Perfect, thanks!
