Priority RV Network Unveils New Brand, Strategic Vision – RVBusiness – Breaking RV Industry News
HENDERSON, Nev. — Priority RV Network (PRVN), the nation’s premier cooperative of independent RV dealers, proudly unveiled a refreshed brand identity and bold new strategic direction at the 2025 PRVN Annual Dealer Meeting in Henderson, Nev., according to a release.
This strategic vision was formally announced to PRVN dealer members during the kickoff of the annual meeting on Wednesday, April 15, setting the tone for a powerful and unified year ahead, the release continued.
With a growing national footprint and stronger alignment across its dealer and vendor community, PRVN is entering a new era—defined by elevated brand presence, streamlined communication, and a renewed focus on cooperative advantage.
“This network has always been about the power of unity,” said Nicole Schantz, executive director of PRVN. “Now that key foundational elements are in place, it’s time to amplify our strengths — starting with a brand that reflects where we’re headed.”
A New Look, A Clearer Path
As part of this evolution, PRVN revealed a redesigned logo that honors its legacy while positioning the brand for the future.
Highlights of the new identity include:
- Modern, timeless and professional style that reinforces PRVN’s growing national presence
- Colors of Navy and Deep Red, symbolizing confidence, trust, and strength
“We’re excited to officially launch this updated logo — but this is just the beginning,” said Schantz. “As with any brand refresh, it will take time to fully roll out. Over the coming months, members and partners can expect to see updates across our website, marketing materials, and signage. We’re proud of this modern evolution, and we’re committed to ensuring it’s implemented thoughtfully and with purpose.”
A Sharper Value Story
With the RV industry evolving and consumer expectations rising, PRVN is strengthening its positioning as the most trusted, value-driven network in the country. The focus moving forward is on collective impact — dealers and vendors working together to deliver smarter business outcomes and greater consumer confidence and experience
“As a cooperative, our competitive advantage lies in our ability to come together—for buying power, strategic growth, and shared success,” Schantz added. “This new identity helps us tell that story clearly, boldly, and consistently.”
And this is only the beginning, the release continued.
“Our competitive advantage will continue to expand–This brand refresh is a foundational step in making PRVN a more recognizable, trusted name for RV buyers nationwide. Our aim is to reinforce the value of buying from a PRVN dealer — where consumers can expect priority nationwide service, post-purchase perks, and a commitment to customer care that extends far beyond the sale.” said Schantz
