Phoenix Shifts from Custom to Production Truck Campers

After 34 years of building one-off units, Phoenix Campers announces a major shift to seven proven models and a defined menu of options, according to a report by Gordon White of Truck Camper Magazine. One hundred percent custom is out. Here’s what made the cut, and why.

Over the past 15-plus years, we have published some absolutely wild custom Phoenix Campers over the years. Who could forget the Zebra, Bronco Bronco, Flatbed Unimog, Geo-Den Flip, Pop-Up with a Slide-Out, Statement Camper, and on, and on? Honestly, every time we thought we knew what Phoenix Campers was capable of, Robby, Cari and the Phoenix Camper team would up the ante. What fun!

Behind the scenes at Phoenix Campers, all that custom work was indeed fun, but not without considerable challenges. For example, customers would sometimes request unproven components that didn’t always perform in the field. In other instances, the scope of a custom project would escalate in complexity pushing the delivery date back along with the rest of their production schedule. In short, 100-percent custom may be fun, but it’s also a challenging way to run a manufacturing business.

This is just one reason why, 34 years after launching Phoenix Campers, Robby and Cari Rowe are making a very important announcement about their company. In fact, the change is so significant to Phoenix Campers that we wanted to give the Rowes a front-page opportunity to explain exactly what they’re doing, and not doing, from here on out. It’s that big.

And the news is not limited to their big decision. Robby and Cari Rowe have distilled their years of experience down to just seven models and a carefully defined list of options. If Phoenix Campers were a band, this would be their seven top singles from their greatest hits collection. What would two truck camper industry veterans come up with if they had to choose just seven models? If that doesn’t pique your curiosity, check your pulse.

Read the full report by Gordon White of Truck Camper Magazine, which includes a Q&A with Robby and Cari Rowe.

Source: https://rvbusiness.com/phoenix-shifts-from-custom-to-production-truck-campers/