Optimizing Dealer Websites Featured at RVDA Workshop
FAIRFAX. Va. – First-time RVDA Convention/Expo speaker Aubrey Amborn will present a workshop on adding a personal touch while leading a consumer on the path to purchase as part of the digital marketing/BDC track during the 2023 RV Dealers Convention/Expo.
“Personalize & Scale the Consumer Path to Purchase” creates a better understanding of the modern consumer who has a higher set of expectations than in previous generations. For retailers to succeed in an environment where rising consumer expectations clash with staffing shortages, they need to take advantage of online tools that convert their website into their smartest, most effective salesperson.
Audrey Amborn
The workshop is scheduled for 3:15 p.m. – 4 p.m. Wednesday, Nov. 8, during the 2023 RV Dealers Convention/Expo. The convention/expo will take place Nov. 6-10, 2023, at Paris Las Vegas.
During the workshop, attendees will learn:
- Steps to making your website work smarter and harder, using the tools that are already available
- Ways to personalize the shopper experience by delivering the information each website visitor is looking for, such as inventory availability, service slots and pricing
- Methods to leverage digital word of mouth (social media and online reviews) to stand out online and drive brand equity
Amborn is Director of Sales for InteractRV. She has built strategic partnership programs with companies like Land ’N’ Sea, US Auto Force, Keystone, and NTP-STAG that have allowed more turnkey online solutions to service customers with more ease.
About the RV Dealers Convention/Expo
The convention brings together North America’s top dealership personnel for a week of in-person networking and continuing education workshops designed for dealers/GMs, sales, fixed ops, F&I, and digital marketing professionals.
The annual RVDA convention also includes opportunities to interact with leading manufacturers, suppliers, and RV industry business partners in the Expo.
To register for the 2023 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and Twitter.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email [email protected].
Source: https://rvbusiness.com/optimizing-dealer-websites-featured-at-rvda-workshop/
