Notre Dame Highlights Alum, KOA CEO Toby O’Rourke

Toby Orourke Koa Resized

Toby O’Rourke

Toby O’Rourke remembers the day as vividly as if it was in the recent past. She was lying on her living room floor on a Saturday afternoon in southwestern Montana, watching a Notre Dame football game with her dad. Even though she was only in elementary school at the time, her mind was made up, according to a report from Notre Dame News.

“I rolled over, looked up at my dad and said, ‘I’m going to go to Notre Dame,’” O’Rourke recalled. At that, her journey began.

“Being from such a small town (Sheridan, Mont., population: 600), Notre Dame felt like a world away but I was dead set on that goal. I remember in third grade asking the teacher for more homework because I felt like I needed it to get prepared. I was just so focused.”

Ten years later, she left Big Sky Country for God, Country and Notre Dame. O’Rourke graduated from Notre Dame in 2000 with a Bachelor of Arts degree in political science and a supplemental major in computer applications. Since her departure from campus, her life’s path has been a meandering trail that set off from South Bend to Chicago for an MBA and a technology and marketing career, followed by a move farther west to Denver and eventually a return home to Montana to take a digital marketing job at Kampgrounds of America (KOA), the world’s largest system of private campgrounds.

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