Newmar is ‘Building on Legacy’ at 2025 Dealer Meeting – RVBusiness – Breaking RV Industry News
COLORADO SPRINGS, Colo. – Newmar Corp. executives unveiled its 2026 model year lineup of Class A and Super C motorhomes, and at the same time said the company is poised to continue “Building on Our Legacy” – the event’s theme – through quality, customer experience and innovation.
President Casey Tubman said the Nappanee, Ind.-based, gas- and diesel-powered motorized manufacturer enjoyed market share gains in every segment the OEM has an entry, the Dutch Star was the No. 1 selling diesel motorhome for the third year in a row, and that Newmar will continue to keep its production pace in step with the retail market.
The company also on Tuesday premiered a redesigned King Aire and the all-new 600hp Summit Aire – its fourth Super C model – and was set to unveil another new product today.
“We want to be the best in quality without question,” Tubman said. “No one should be able to question it. It should be just known and you can see it.
“The second thing is, we want to be the best in customer service. And again, we’re already known for our customer service, so we’re proud of that, but we can always take it to the next level,” he continued.
“The third thing is product innovations,” Tubman added. “Newmar has been first to the industry with several things, and that’s something we pride ourselves on. So, as we go forward, how do we bring the first of something in the industry for market? We’re going to show you some of those again this week.”
Concluding this evening with an awards ceremony, Newmar is hosting its dealer partners at The Broadmoor in Colorado Springs, Colo. The event includes presentations from Tubman, along with Executive Team members VP Sales Matt Ellinger, VP Engineering JP LaPorte, VP Marketing & Strategy Ryan Buurtstra and VP Customer Experience Simone Silva, who was to deliver her session this morning.
In addition, 2011 DAYTONA 500 champion Trevor Bayne, who serves as Driver Consultant for LEGACY MOTOR CLUB, shared how lessons learned on the race track can be applied to the business world. Bayne is a NASCAR veteran widely recognized for having been the youngest driver ever to win the DAYTONA 500 in the iconic No. 21 for Wood Brothers Racing and for his work as an analyst at FOX Sports.
In his presentation, Ellinger laid out many of the changes, upgrades and new floorplans to the 2026 model year lineup. Among those were:
- Many new color, cabinetry and other interior decor and exterior graphic options.
- Woven vinyl in slideout flooring, replacing carpeting.
- Onyx package available on all models.
- Artisan Series graphics on select models for truly one-of-a-kind coaches.
- Victron components on all models.
- Control system from American Technology Components, Elkhart, Ind.
- A more subtle “Refined” décor option on the King Aire to complement the classic “Regal” selection.
- Supreme Aire SE and the Supreme Aire XT are to be built on the Freightliner Cascadia chassis.
The Artisan Series deserves additional mention, as it “reflects the overwhelming desire to own a truly customizable coach that reflects our customer’s unique tastes, and that cannot be duplicated,” said Ellinger. “Not only can customers select this option, but dealers can as well. They can select from an exclusive catalog of Artisan series graphics that will be forever archived. Making this coach truly one of one.”
“If you have a motorized mentality, we want you to lean into Newmar today and this week. We’re a proven winner in this space. And guess what? We’re only going to get better,” Ellinger concluded.
For his part, Buurstra shared some target audience research conducted with IPSOS – the same agency that produced the recent Go RVing RV Owner Demographic Study – that is informing many of Newmar’s decisions going forward, one of those being people who ascribe to “Stealth Wealth,” which means they prefer understated luxury. The study also helped to identify the consumer profile that is within the OEM’s wheelhouse, but also pinpointed other segments that represent growth opportunities.
“Newmar will continue to lead in our current strongholds. That’s not going to change. But we are also focused on expanding into new customers and new segments while remaining true to the Newmar brand,” Buurstra said.
LaPorte used his presentation to introduce himself – he succeeded the late Paul White, who died unexpectedly last year – as well as share his excitement for the future of Newmar
“For a company to be great, there’s two fundamental pillars that have to exist,” he said. “You have to have great product and you have to have a great brand. Newmar has both. That is the No. 1 thing that attracted me and made me want to come here. The No. 2 thing is the amount of just unbridled opportunity that’s out there for the product. If you look at the technologies that are out there in the different spaces, we just have a huge growth opportunity and it’s exciting.”
In addition to the awards ceremony tonight, the second day will include sessions that highlight how Newmar is “driving customer loyalty through consumer experience,” from VP Customer Experience Simone Silva, as well as a presentation on how tariff and other regulatory updates are impacting the company.
Return to RVBUSINESS.com for further updates from the Newmar Dealer Meeting.
