Meet The Maker: Moon Fabrications Takes One Small Step for Man

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When Matthew Pearson drove from San Francisco to Austin in 2018, he knew he needed help from his old friend Henry Proegler.

Enamored by the burgeoning camper van movement, Pearson had recently left a series of corporate gigs to hit the road full-time—where, at one point, under the beating sun of the California desert, he designed a makeshift shade for his Sprinter van out of an old tarp and poles from a backpacking tent. Before long, he developed a prototype for a product he thought could revolutionize awnings. That’s when he set off to find Proegler, a documentary filmmaker who was running his own marketing agency. “I knew I needed Henry,” Pearson says. “But I didn’t know how much of Henry I needed.”

Pearson had refined the product—he called it MoonShade—which could easily attach to the C-channel track on a Sprinter van and pack into a small bag when not deployed. Initially, Proegler thought he would just help market the shade, but before long he was a partner in the business. “This is a dude I love, he had this dream, and I wanted to make it happen,” Proegler recalls thinking. “The way [Matthew] described it was that the strength is in the shade. It’s modular, it’s lightweight, it packs up small. That was the high-level business strategy.”

They launched a Kickstarter in 2019, and in spring 2020, just as the COVID-19 pandemic hit, they started selling the MoonShade direct to consumers. “The inventory we thought would last 12 months, we sold in three,” Proegler says.

Soon enough, the MoonShade was on back-order—a result of a grassroots marketing strategy that relied heavily on YouTubers and influencers who became early brand ambassadors—and whose input made the product more innovative.

These days, customers can purchase the MoonShade in two sizes—the Original ($395) and the XL ($600) for larger vans—and with a variety of attachments including magnets, suction cups, and awning rail anchors compatible with essentially any vehicle. Plus, an RV-specific product is now coming to market, in addition to upgraded attachment points and the MoonShade Pro, which will transform into a fully enclosed outdoor room. Visit moonfab.com for more info

This article originally appeared in Wildsam magazine. For more Wildsam content, sign up for our newsletter.

The post Meet The Maker: Moon Fabrications Takes One Small Step for Man appeared first on RV.com.

Source: https://www.rv.com/gear-accessories/meet-the-maker-moon-fabrications-takes-one-small-step-for-man/