Marketing/Comm. Focus of Workshop at RVDA Con/Expo
FAIRFAX, Va. – Dealers interested in learning how to improve the content on their websites without killing staff productivity can sit in on a workshop hosted by Paige Bouma, executive vice president of Trader Interactive, parent company of RV Trader, in the digital marketing education track at the 2022 RV Dealers Convention/Expo. The convention/expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
Bouma’s workshop “Work Smarter, Not Harder: One Piece of Content, 15 Different Touchpoints” begins at 2:00 p.m. on Wednesday, Nov. 9, and shows dealers how they can turn one piece of content into four additional content pieces that can be shared via three different communication channels, ultimately creating 15 different touchpoints for consumers to find the dealer on their path-to-purchase.
Learning objectives for this session include:
- Understand the true extent in which one piece of content can expand a dealership’s reach
- Recognize five different types of content that can be used to elevate your dealership
- Learn the different ways to recreate content in a cost & time effective manner
Source: https://rvbusiness.com/marketing-comm-focus-of-workshop-at-rvda-con-expo/
