Liquified RV Opens Warehouse & Distribution Center in Elkhart – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – Liquified RV, the startup company known for its holding tank treatment, has grown so quickly that the company has opened a Warehouse & Distribution Center in Elkhart, Ind.
The warehouse was necessary, officials said, because Liquified RV is now offering wholesale distribution directly to RV dealerships and campgrounds. The company intends to continue its consumer-direct model, but co-owners Matt Foxcroft and Wil Knowles were quick to mention all retail pricing is universal.
The 10,000-square-foot warehouse is located along Beck Drive on the Alliance RV campus. In fact, Foxcroft and Knowles acquired the warehouse building from Alliance RV.
“We are great friends with (Alliance RV c0-founders) Ryan and Coley Brady and we were in the market for a 3,000- to 5,000-square-foot warehouse. They ended up buying the warehouse across the street, and so they gave us an amazing deal on their warehouse with favorable terms because they’ve been business mentors to us and great friends. And so now we have a prime piece of real estate on an amazing, huge warehouse that’s something that we can definitely grow in and expand in,” said Knowles, who serves as the company’s vice president of operations and wholesale.
“We’re trying to take control of our own destiny with our own warehouse where we’re packing, fulfilling and monitoring quality and control,” he added.
Liquified’s growth in its first 20 months of business is certainly impressive. The company has already sold over 100,000 bottles of its RV Toilet Treatment.
“Liquified has grown beyond anything we ever could have imagined, to be honest, and our sales have skyrocketed” said Foxcroft, Liquified RV’s vice president of sales. “That was another big reason we wanted this warehouse. Another big thing for us is quality control. We want the buyer to have the best experience possible. And as we’ve grown, some issues have shown, and this gives us the control to fix those immediately.
In addition to its RV Toilet Treatment (orange and lavender scents) available in both a 16-ounce bottle featuring a pre-measured spout or a 20-pack of drop-in pods, Liquified RV’s ever-growing line of products includes the RV Gray Tank Treatment (lemon scent) in a 33-ounce bottle and the RV Toilet Bowl Cleaner (fresh citrus scent) in a 24-ounce bottle.
“With us bypassing the RV distributors, we have an amazing wholesale program,” Knowles explained. “We have the best margins in the industry. We control Amazon and online pricing. You’re never going to hear a customer say they can buy it cheaper on Amazon because we control Amazon. And if you want to learn more about wholesale, they can send me an email: [email protected] – that’s Wil with one L.”
