KOA Makes Debut at Albuquerque International Balloon Fiesta

ALBUQUERQUE, N.M. – A specially commissioned Kampgrounds of America Inc. (KOA) hot balloon makes its inaugural debut at the 50th Albuquerque International Balloon Fiesta. Designed to celebrate KOA’s 60th anniversary, which is taking place in 2022, the balloon joins more than 600 balloons representing 22 countries at the festival.

“It’s such an honor to bring our brand to Albuquerque,” said Diane Eichler, vice president of marketing at Kampgrounds of America, Inc. “There’s just something about seeing the iconic KOA yellow and familiar logo against a blue sky. Perhaps what is even more special is that one of our own helped us get there.”

One of the most unique aspects of KOA’s balloon is its pilot, Robb Nutting. Nutting, who grew up ballooning with his parents and has been licensed to fly since 2003, is a Kampgrounds of America, Inc. employee. Serving as a business development consultant, Nutting travels the country helping the brand’s franchised campground owners be as successful as possible.

Balloon pilot Rob Nutting and his family.

“I already work remotely helping KOA owners directly put in practice things that can help their business,” Nutting said. “Now I have the ability to combine work with balloon events. I’ve been ballooning all my life and still can’t stop myself from looking up when a balloon flies overhead.”

The hot air balloon also brings awareness to Care Camps, a non-profit that helps send children affected by cancer to special oncology summer camps. In addition to displaying the Care Camps logo on the balloon, guests of honor from Camp Enchantment, a pediatric oncology camp serving families in New Mexico, will be taking flights and experiencing the balloon up close.

“When we designed the balloon it was important that this wasn’t just a marketing message,” said Eichler. “Care Camps is near and dear to our hearts and sharing their story helps more kids experience the healing power of nature when they need it most.”

Launched for KOA’s 60th anniversary, the KOA balloon has attended balloon festivals throughout the United States. In 2023, Nutting plans to bring the balloon to more festivals and KOA campgrounds.

Source: https://rvbusiness.com/koa-makes-debut-at-albuquerque-international-balloon-fiesta/