KOA Announces its ICON Award for Campground Excellence – RVBusiness – Breaking RV Industry News
BILLINGS, Mont. – Kampgrounds of America, Inc. (KOA), the world’s largest system of privately owned campgrounds, proudly introduces the KOA ICON Award, celebrating campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand.
The KOA ICON Award is granted to the top 10% of KOA campgrounds across North America based on criteria including growth in camper nights, Net Promoter Scores (NPS)–a widely recognized customer loyalty and satisfaction metric broadly used throughout the hospitality sector–and engagement with KOA programs that drive brand excellence. Replacing the long-standing President’s and Founder’s Awards, this new recognition program focuses on measurable performance metrics and brand participation, celebrating campgrounds that consistently go above and beyond, providing superior experiences for their guests.
“The KOA ICON award-winning campgrounds exemplify what it means to deliver excellence in every aspect of the camping and outdoor hospitality experience,” said Toby O’Rourke, president and CEO of KOA. “Their unwavering commitment to operational excellence, camper satisfaction, and innovative engagement with KOA programs set the standard for the entire KOA system.”
This recognition is part of KOA’s larger commitment to celebrating campgrounds that continuously strive to exceed guest expectations. KOA has also introduced a quarterly recognition program that highlights campgrounds with top NPS scores and those demonstrating year-over-year improvement.
KOA ICON award-winning campgrounds will enjoy unique benefits designed to amplify their achievement, including dated logo placement on KOA.com, enhanced award designation marketing materials, and recognition in KOA corporate marketing initiatives. This honor underscores the importance of delivering exceptional service and fostering a loyal camper base.
For a complete list of KOA ICON campgrounds, or to learn more about KOA and its network of campgrounds, visit KOA.com.
