Keystone Adds Cody Schade, Jeff Rank to Travel Trailer Team – RVBusiness – Breaking RV Industry News

Cody Schade, left, and Jeff Rank

GOSHEN, Ind. — Two respected product design leaders have been tapped to champion Keystone RV Co.’s ultra light and conventionally built travel trailers, according to a release.

Cody Schade, the driving force behind the Forest River Ibex, NoBo, and R-Pod, has been named the general manager of Keystone’s Passport and Bullet brands. Keystone’s Jeff Rank is now the general manager overseeing the company’s Springdale and Hideout business. An industry veteran, Rank helped propel the Keystone’s fledgling Montana and Cougar divisions to market leadership with first-to-market category and floorplan innovation, the release continued.

Josh Miller

Vice President of Sales, Josh Miller commented, “We are, and always have been, committed to offering our dealers leading brands in every segment. Springdale, Hideout, Passport and Bullet are already strong volume performers. We are more than excited about their continued evolution under the leadership of Cody & Jeff.”

Rank noted, “It’s like I was just chosen to be the coach of a playoff team. These are solid brands, I just have the opportunity to move them further ahead.” 

An avid camper, Schade has a passion for producing the most capable, reliable, value-based products for outdoor enthusiasts.

“Over 15 years in the making, Passport and Bullet have instrumentally carved a path in the lightweight segment that many other brands have used for their roadmap. With such a solid foundation from which to start, I’m honored to be leading our teams toward new innovations, while still capturing the spirit of these brands and their successful and tenured history,” Schade said.

About Keystone RV Company

An operating company of THOR Industries, Keystone RV Company is the #1 manufacturer of towable RVs in North America. Focused on helping owners Camp Better™, Keystone offers a wide range of RVs including single-axle minis, ultra-lightweight travel trailers, luxury travel trailers, fifth wheels, and toy haulers. Keystone brands include Montana, Montana High Country, Alpine, Avalanche, Cougar, Cougar Half-ton, Arcadia, Outback, Sprinter, Passport, Bullet, Premiere, Springdale, Hideout, Fuzion, Raptor and Carbon. Headquartered in Goshen, Indiana, Keystone has manufacturing facilities in Goshen and Pendleton, Oregon as well as more than 1,000 dealer locations throughout the U.S. and Canada. For more information on Keystone RV, visit