JD Power ’24 Q2 Market Insights: Back to Normal Seasonality – RVBusiness – Breaking RV Industry News
Traditional seasonality returned to the RV market as customers purchased units to prepare for peak travel season, according to a report by JD Power.
Looking at individual segments, the most recent 10 years of Standard Hitch trailer values averaged 6.1% higher in the May-June period compared to March-April, and 4.5% lower in the half of 2024 compared to the same period of 2023. Fifth Wheel units averaged 4.1% higher in May-June compared to March-April, and 1.4% higher year-over-year.
In the Motorhome segment, Class A vehicles averaged 3.2% higher in May-June compared to March-April, and 5.5% lower year-over-year. Class C motorhomes averaged 3.6% higher in May-June compared to March-April, and 7.6% lower year-over-year. Camping Trailer values were 7.8% higher in May- June compared to March-April, and 18.6% lower year-over-year. Truck Campers averaged 4.6% higher in May-June compared to March-April, and 10.8% lower year-over-year.
Inventory continues to build but market conditions in late spring were encouraging. Finance and equity remain headwinds, but demand still exists.
Click here read the full report by JD Power.
