IDS and VINRV by RideDigital Launch AI VIN Decoding – RVBusiness – Breaking RV Industry News
WAKE FOREST, N.C. – Integrated Dealer Systems (IDS), a leading provider of RV, marine, and trailer dealer management software, has partnered with VINRV, a proprietary technology developed by RideDigital, to bring a groundbreaking solution to the RV industry, according to a release. This strategic partnership is set to transform how dealerships manage unit data, enhancing sales and service operations through AI-powered VIN decoding.
A challenge many dealers face today is the time-consuming process of manually entering supporting specification information into their dealer management system (DMS), the release continued. Without these details, sales teams struggle to match potential buyers with RVs that meet their needs, and service teams lack the critical insights necessary to plan maintenance and repairs effectively. This partnership between IDS and VINRV eliminates these obstacles by automating the extraction of key RV specifications directly to your DMS, improving operational efficiency across departments.
This robust AI-powered technology was created to streamline the process of decoding unit identification numbers (VINs) for the RV industry through a user-friendly interface that accurately identifies essential RV specifications such as trim, weights, measurements, floor plans, and keyword-rich descriptions through a VIN. Dealerships can collect and record valuable specifications to support their sales teams in matching customers with the right RVs, while service teams can leverage these insights to plan ahead, ensuring smoother operations and better customer service.
“We’re excited to provide dealers with a tool that will significantly help their day-to-day operations,” says Frank Tamburrini, General Manager at IDS. “Early VIN identification ensures accurate inventory, smooth operations, compliance, and seamless financing—saving dealers time and preventing costly errors. This is one of many strategic partnerships IDS will embark on in the coming years to help dealers be more efficient in sales and improve their Repair Event Cycle Times, which ultimately leads to a better customer experience for the RV industry.”
“We’re incredibly excited about the endless possibilities VINRV brings to RV dealers, vendors, and customers alike,” says Cooper Merrill, Director at RideDigital. “Launching its first release with IDS is a significant milestone, and we’re thrilled to partner with such a trusted leader in the industry.”
This partnership reflects the shared mission of IDS and RideDigital to provide advanced solutions that help dealerships grow. By seamlessly integrating comprehensive unit specifications within their DMS, RV dealers can enhance data management efficiency and gain a competitive edge.
VINRV currently supports decoding for the following manufacturers and brands:
- Airstream
- Coachmen
- Prime Time Manufacturing
- Shasta
- East to West
- Forest River
- Palomino
- Grand Design
- Heartland
- Highland Ridge
- Jayco
- Starcraft
- Keystone (2022 -Present)
- Dutchmen (2022-Present)
- KZ
- Venture
- Winnebago
- Brinkley
VIN Decoding will become available to all IDS customers as of April 23, 2025.
Are you interested in leveraging VIN decoding at your dealership? Contact the IDS Account Management Team at (800) 769-7425 or email [email protected].
About RideDigital
RideDigital is a Kansas City-based digital marketing agency dedicated to helping dealers increase sales and service through custom website development and strategic digital marketing initiatives. For more information, visit www.ridedigital.com.
About IDS
Integrated Dealer Systems (IDS) is the leading provider of software solutions for RV, marine, and trailer dealerships. Trusted by over 1,300 dealers, IDS has set the standard for innovation and quality for more than 40 years. Backed by a team of dedicated professionals and strong industry partnerships, IDS understands the unique challenges dealers face and delivers the tools and expertise needed to drive success.
