Harvest Hosts, Progressive Give RV Travel Trends Report – RVBusiness – Breaking RV Industry News
VAIL, Colo. – Harvest Hosts, a membership program offering RVers access to 9,000+ unique RV camping locations, in partnership with Progressive Insurance, has released its 2025 RV Travel Trends Report, uncovering key insights into how RVers are planning their travels in the coming year. The survey shows a continued enthusiasm for RV life, rising interest in homegrown adventures and how the economy is impacting the summer travel season.
“RV travel saw a huge boom following the pandemic, and even as other forms of travel are back on the rise, bookings show consistent excitement for taking to the open road,” said Joel Holland, CEO of Harvest Hosts. “We are seeing increased interest in more unexplored experiences, cost-effective travel and pet-friendly options bringing people back to the good old fashioned American road trip.”
RV There Yet?
- Uncertain times call for flexible travel – and it doesn’t get more flexible than driving your own hotel around.
- The report found that 45% of RVers plan trips less than two months out.
- Of those, Gen Z and Millennials are loving the last minute vacay, with 38% reporting they plan trips just 2-3 weeks out.
- To make quick decisions on the road about where to head next, Gen Z and Millennials are relying on visual online sources (photos, blogs and videos) whereas older generations are relying on tried and true travel guides for inspiration.
- What’s more, pets are driving travel decisions – 52% of RVers travel with pets, and 5% travel with both pets and children – as road travel makes it easier to take the entire family.
The Gilmore Girls Effect – Where RVers Lead, More RVers Will Follow
- Where West Coast and Southwest destinations dominated 2024 travel, RVers are looking to the Northeast for their 2025 vacations.
- 25% of RVers want to explore the Northeast in 2025.
- The east coast is most popular with seasoned RVers 55 and up, but the region is still more popular overall with each age group in 2025 than in 2024 – offering RVers the ability to easily go from one state to another in just a few hours.
- While the Northeast is trending (hello Stars Hollow), RVers are dreaming beyond this year and have big ambitions on the horizon, looking even further north.
- RVers top bucket list destinations include Alaska and Canada
- RVers top bucket list National Parks include Yellowstone, Glacier and the Grand Canyon
Americans are Going Back to Their Roots, Literally
- Two-thirds (65%) of RVers expressed interest in agritourism, with plant-based farms such as vineyards and orchards ranking as the most sought-after experiences.
- Unique, unexplored homegrown travel is particularly popular with younger generations. Half of 18-34-year-old RVers are very interested in exploring agritourism, specifically farms with animals.
- While most want to explore and visit farms, 19% are also taking it one step further and said they want to actively work on a farm during their travels.
The Best Seats in Economy Are…on the Road
- As inflation and rising costs continue to impact Americans’ daily lives, how and when they can travel is seeing this impact.
- When families weigh the cost of their annual summer vacation, 61% of RVers who travel with children under 18 report spending less than $8,000 per year on RV travel
- Nearly three-quarters (71%) of RVers report spending less than $10,000 per year on RV ownership and travel costs, making RVing an affordable long-term travel option – especially compared to air travel.
Battling Campground Tent-sion & Road Travel Woes
- While RVing can alleviate a lot of the traditional travel anxiety, RVers report they are most anxious about encountering crowded campgrounds (59%) and a lack of campsite availability (53%) when out on the road.
- For about two-thirds (59%) of RVers, apps help ease travel planning and stress. Membership programs like Harvest Hosts and Escapees RV Club offer solutions for campsite availability challenges.
- Insurance also plays a key role in feeling prepared. RVers mainly consider insurance options that cover physical damage for their RV (70%), total loss replacement (64%), and full-time RV coverage (58%) – and price is a major decision maker in choosing which insurance to buy.
As the RV lifestyle continues to evolve, these insights offer a roadmap for the industry to adapt and meet the needs of modern travelers. Whether it’s through new technology, expanded campground options, or immersive travel experiences, RVing remains one of the most flexible and rewarding ways to explore the world.
To view the full report, please visit: harvesthosts.com/marketing/travel-trends-2025.
About Harvest Hosts
Harvest Hosts, the largest private RV camping network in North America, provides a complete network of offerings to streamline the road travel and camping experience – with a collection of companies that includes Escapees RV Club, one of the oldest RV organizations bringing community events, education, discounts and more; Boondockers Welcome, a community of RVers allowing guests to stay overnight on their property for free; CampScanner, an alert service to book sold-out campgrounds; and Brit Stops, a membership connecting motorhome tourists in the UK and Ireland with small businesses for overnight stays. The company’s mission is to advance the technology and accessibility of the RVing and campground industry, making traveling while supporting national parks, local small businesses and communities easier than ever.
To learn more, visit: www.harvesthosts.com, www.escapees.com, www.boondockerswelcome.com, www.campscanner.com, www.britstops.com; download the Harvest Hosts app on iOS here and Android here.
About Progressive Insurance
Progressive Insurance is well known for its outstanding personal and commercial auto, home, boat, and motorcycle insurance policies, offering great coverage at affordable rates, but it’s also one of the leading specialty RV insurers in the country too! Whether you’re a full-time RVer, digital nomad, snowbird, or weekend warrior, chances are you’ll find coverage to meet your needs.
To learn more or get a quote in minutes, visit: www.progressive.com.
