Go RVing’s October Trends Report Takes Look at LGBTQ+ – RVBusiness – Breaking RV Industry News

RV Business

FAIRFAX, Va. – GoRVing, the industry-wide marketing arm of the RV Industry Association and the RV Dealers Association has released it’s monthly trends report for October.

📈 Trends to know: Go RVing is committed to keeping up-to-date on the latest societal trends and market insights that are impacting the RV industry.

📜 The October 2023 report takes a look at the increasing LGBTQ+ presence in the outdoors, the bigger picture of LGBTQ+ spending power, the shift to community-centric product development, and the importance of inclusivity in the RVing community.

🔢 Numbers to know:

55% increase in TikTok posts about LGBTQ+ travel over the past year.
$1.1T estimated spending power of LGBTQ+ consumers in the US.
70% of non-LGBTQ+ Americans believe companies should support the community through hiring and advertising.

🤷 Why it matters: As more LGBTQ+ people seek community in the outdoors, it’s important to proactively remove barriers to the world of RVing. This includes demonstrating genuine empathy for this underrepresented demographic and continuing efforts to make RVing safe and inclusive at all levels.

Go RVing’s partnership with companies such as Q.Digitalpromote equal access to RV experiences through diverse representation across communication channels and partnerships with media networks that cater to LBGTQ+ audiences. This continues to be especially important as the industry continues to grow, becoming more diverse than ever before.

👆 One more thing: Brands big and small are shifting to community-centric product development—co-creating with the public so everyone gets what they want. Examples include:

Skincare brand Bubble’s successful launch after collaborating with 6,000+ consumers to develop and refine their products.
Gaming title The Sims’ new in-game content voted on by players.
Coca-Cola’s “Create Real Magic” campaign that called on digital creators to craft branded visuals using AI.

Source: https://rvbusiness.com/go-rvings-october-trends-report-takes-look-at-lgbtq/