Go RVing’s ‘Don’t Go There!’ Campaign is Now on the Air – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – Go RVing’s “Don’t Go There!” campaign is a strategic initiative aimed at highlighting the common frustrations associated with traditional vacations— such as air travel and hotel stays— to promote RVing as a more enjoyable alternative.
Initially launched as a radio campaign, the two ads were adapted into video ads released earlier this year. The campaign features two primary 30-second spots: “Airplane Problems” and “Hotel Hassle.”
These ads depict relatable scenarios where typical vacation plans go awry such as flight delays or hotel inconveniences, emphasizing the unpredictability and stress often associated with conventional travel methods.
By showcasing these situations, the campaign aims to resonate with individuals who have experienced the challenges of traditional vacations and encourages them to consider RVing as a more flexible and stress-free vacation option.
This approach aligns with Go RVing’s broader mission to attract a broader consumer base to the RV world, inspire potential RVers, and raise awareness about the benefits and accessibility of RVing through authentic storytelling and targeted marketing strategies. The campaign is currently being broadcast nationwide via strategic digital channels through early spring 2025.
Go RVing’s Don’t Go There campaign was recently featured in Reel Chicago’s Reel Ad of the Week. Making headlines on platforms such as Reel Chicago allows the campaign to continue showing the advantages of RVing to audiences who may be interested in the lifestyle.
