Go RVing to Present ‘Path to Purchase’ Study at RVDA Confab

RV Business

Go RVing continues to be a marketing and consumer awareness thought leader, introducing millions of Americans to the freedom of RV travel and building a desire and passion of the adventures that await, according to a News & Insights report by the RV Industry Association (RVIA).

As part of this mission, the Go RVing team will be presenting a workshop during the RV Dealers Convention on November 8th that will provide insight into the consumer journey during the RV purchase process.

The study looks at RV owners, intenders, and abandonments. The report examines the decision-making process for each group. It also explores the mindset for each group that led to an additional RV purchase such an upgrade, different RV type, a first-time purchase for new RVers, or an abandonment of postponement an RV purchase. The Go RVing Path To Purchase study will be released to members by the RV Industry Association later this year.

Attendees of the session will come away with recommendations on places where the purchase process and overall experience can be improved to bring more people into the RV life. There is still time to register for the RV Dealers Convention, taking place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.

Source: https://rvbusiness.com/go-rving-to-present-path-to-purchase-study-at-rvda-confab/