Go RVing Targets New Consumers with Olympian Shaun White – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – This summer, Go RVing, the marketing arm of the RV Industry Association (RVIA), is partnering with several social media influencers to to connect with untapped audiences and pique their interest in RVing, according to a article on the RVIA’s News and Insights.
Studies have shown the significant impact brands can have when working with influencers consumers trust. Authenticity is key, which is why Go RVing has been very deliberate about partnering with influencers whose RV experiences will resonate best with their audience, the article stated.
The first influencer is three-time Olympic gold medalist Shaun White who, while spending this week in Paris, is also sharing social media posts and stories with his followers that highlight his recent RV trip.
Check out this Instagram link where White channels childhood RV trips spent snowboarding as he revisits one of his favorite campgrounds from his youth.
