Go RVing Highlights RV Lifestyle, Travel Tuesday to Consumers – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – Go RVing is committed to keeping its audience up-to-date on trends and insights that impact the RV industry, according to a report on the News and Insights page of the RV Industry Association (RVIA) website.
In today’s edition, News and Insights reports on Go RVing’s “successful year of experiential events” and a travel trend known as “Travel Tuesday.”
Experiential events are a core part of Go RVing’s strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting, Click here to see a video recap s a video to recap the year’s events.
Experiential events provide consumers with real-world opportunities to engage firsthand with RVs and share their experiences with others, becoming more likely to make a purchase themselves, and consumers who tour RVs at these events are often exploring an RV for the first time or are interested in newer RV models. Throughout the tour, audiences learn about the various RV types and discover that RV travel is a lot more affordable and accessible than they had realized.
RV units are provided for the experiential events by Go RVing’s dealer and manufacturer partners.
In total, over 2 million people attended the various events and nearly 100,000 people stopped to tour the RVs.
“We enjoyed speaking with consumers at this year’s experiential events,” said Dana DelVecchio, Go RVing’s Senior Manager of Programs and Experiential Events. “We had countless interactions with interested individuals, telling them about the freedom and control that the RV lifestyle offers. We look forward to speaking with even more consumers next year.”
“Thanksgiving is right around the corner, and with it comes other well-known shopping holidays like Black Friday and Cyber Monday. But did you know there’s also Travel Tuesday?” the report asks.
Taking place the first Tuesday after Thanksgiving, Travel Tuesday shoppers can find deals on travel purchases, including hotel stays and airline flights. The day has been gaining a significant amount of interest among consumers in the last few years.
Search interest for “Travel Tuesday” rose more than 500% from 2021 to 2023, according to a report published by business consulting firm McKinsey & Company.
The report also states that the trend has been most popular among the United States and Canada. There is also increasing interest in Australia, the United Kingdom, the Netherlands, and Spain.
According to Sunset Magazine, Google Trends also has corroborated the data— searches for “Travel Tuesday” declined during the pandemic but rose significantly from 2022 and 2023.
“Travel Tuesday as a marketing concept is gaining traction. A day centered on travel deals seems like a potential fit for a moment when people are yearning to travel more than ever before but are often in search of discounts because of rising living costs,” says the McKinsey & Company report.
The Travel Tuesday trend reflects Americans’ continued interest in exploring new destinations. This time of year presents an excellent opportunity for the RV industry to become involved in this trend by sharing the many appeals of the RV lifestyle to consumers.
This holiday season 36.5 million Americans plan to go RVing, with visiting family and taking road trips the most popular trip destinations according to a recent survey by the RV Industry Association.
Overall, RVing remains a popular travel option, with next year’s RV shipments expected to see continued growth.
With that in mind, the RV industry can embrace this year’s Travel Tuesday by highlighting the reasons why RV travel is an ideal time for consumers hit the road this holiday season, the report stated.
