Go RVing: COVID-Era Buyers Committed to RVing Lifestyle – RVBusiness – Breaking RV Industry News
FAIRFAX, Va. – Go RVing, the marketing, research and promotions arm of the RV Industry Association (RVIA) continues to provide additional insights into today’s RV owners with the latest special report focused on COVID Buyers and other First-Time owners, an extension of the latest Go RVing RV Owner Demographic Profile, according to a report on the RVIA’s News and Insights web page.
- This report analyzes first-time RV buyers, with a spotlight on those who entered the market during the COVID-19 pandemic (2020-2022).
- These “COVID Buyers” have demonstrated a strong commitment to the RV lifestyle, even after the pandemic’s end.
COVID Buyers, like other first-time owners, were motivated to purchase an RV by past camping experiences (36%) and the desire for a change in travel methods (36%).
The typical COVID Buyer is between 18 and 54 years old (73%), with an average annual income of over $75,000 (49%), and 56% are employed full-time.
COVID Buyers predominantly favor conventional travel trailers (49%). A large majority (69%) bought their RVs new, and most purchases were made in person (93%).
The pandemic appears to have influenced COVID Buyers’ reliance on digital resources for information, with a higher percentage using social media, YouTube, and online blogs for research.
- Additionally, some COVID Buyers were motivated by the ability to work remotely while traveling and comfortably social distance.
Overall, the report indicates that COVID Buyers are an engaged and satisfied segment of the RV market, demonstrating strong brand loyalty and a continued interest in the RV lifestyle. With many of these owners now in the typical repurchase timeframe, now is an ideal time for RV manufacturers and dealers to reach these owners.
Click here to read the complete report.
