Genesis Products Partnering with AJ Foyt Racing’s Ferrucci – RVBusiness – Breaking RV Industry News
ELKHART, Ind. – Genesis Products, a leading supplier of interior components for the RV industry, announced a partnership with IndyCar Driver Santino Ferrucci, pilot of the No. 14 car for AJ Foyt Racing. Ferrucci is the only driver to have a top 10 finish in each of his first Indianapolis 500 starts, with a career high third-place finish in 2023, according to a release.
VP of Marketing and Development for Genesis Erin Curtis said the partnership was built on a mutual passion for RVing. “Go to any IndyCar race, and you’ll see tons of fans traveling in RVs, so there’s a connection to the lifestyle on a consumer level. We also know that racecar drivers like Santino often live in RVs during race weekends to stay close to the track in comfort. We both saw the opportunity to work together in the RV space.”
As part of the sponsorship, Genesis collaborated with Forest River Coachmen and General RV Center to provide Ferrucci with a new Coachmen EURO for three race weekends this season. The EURO features curved, two-tone, Euro-style cabinet doors and solid surface countertops made by Genesis. “Not only does this give us a chance to build awareness for our high-quality RV interior products, it also gives us a chance to highlight our OEM partners, like Forest River, as we defy the limits of expected design together,” said Curtis.
Zach Eppers, Coachmen Class A general manager, added that the “collaboration aims to push the boundaries of innovation and excellence both on and off the track. It’s exciting to see like-minded entities come together to make a meaningful impact.”
Genesis will be executing a social media campaign with Ferrucci highlighting the Coachmen EURO and the joys of RVing this summer.
About Genesis Products
Founded in 2002, Genesis Products is “Product Driven – People Powered” as a leading supplier of laminated panels and wood components for a variety of industries, including leading manufacturers in the Recreational Vehicle, Cabinet & Storage, Work & Delivery Vehicle and Commercial Acoustic Interiors industries. Our products and services include: panel supply, laminated panels, panel processing, interior doors, wrapped moldings, bed parts, drawer parts, tables and bases, RV interior components, and assembled store fixtures. Genesis operates facilities in Elkhart County, Indiana; Fort Wayne, Indiana; Mocksville, North Carolina; Hope, Arkansas; Sebring, Florida; South Boston, Virginia and Keysville, Virginia, with fourteen plants across the Midwest and East Coast. Visit www.genesisproductsinc.com.
