Genesis Introduces ‘EverMatte’ Panel with Super-Matte Finish – RVBusiness – Breaking RV Industry News
GOSHEN, Ind. — Soft-touch finishes are an expectation in the laminated wood industry, especially for premium applications in kitchens and closets. Genesis Products, Inc., a leader in lamination for the last 20 years, has taken this expectation to the next level with EverMatte. This fingerprint-resistant, super-matte finish goes beyond aesthetics to offer a layer of enhanced protection, elevating the durability of TFL panels to unprecedented levels, according to a release.
EverMatte was developed specifically for Funder by Genesis to invoke a sensory response that can’t be ignored. Here’s what the industry can expect from EverMatte:
- A layer of protection that heightens the durability of TFL panels
- An anti-fingerprint surface designed for high-wear, everyday spaces
- Water and scratch resistance
- Because it’s applied like a TFL (fused with heat), EverMatte performs as part of your product – not an add-on
- Versatility in applications – doors, drawers, panels, furniture and more
“EverMatte is exactly what the marketing’s been waiting for,” says Wayne Gordon, Director of Product Surfaces. “In my more than 30 years in this industry, I’ve never seen a finish quite like it – one that offers the haptic appeal of a super-matte product with the durability of an HPL. Our new EverMatte finish will be available for all smooth textured TFL woodgrains and solids, offering more choices than ever.”
David Moser, Vice President at Genesis Products had this to say about their latest industry innovations, “EverMatte, to us, is a catapult forward as we continue to engineer products that deliver on the promise of elevating your space through superior performance and durability. Together, with EverPly, and our other 2024 product launches, we’re bringing this promise to life exponentially.”
EverMatte will debut at the 2024 NAHB International Builder’s Show, Genesis Product’s Inc. Booth #W2810, alongside many other exciting product launches, including EverPly – a TFL on Plywood solution, specifically engineered to offer flexibility in core while meeting the stringent requirements of manufacturers.
About Genesis Products
Founded in 2002, Genesis Products is “Product Driven – People Powered” and a leading supplier of laminated panels and wood components for a variety of industries – including Cabinets & Storage, RV Interiors, Work Vehicles, and Commercial Acoustic Interiors. Genesis operates facilities in Elkhart County, Indiana and Keysville, Virginia, with 14 plants across the Midwest, South East, and East Coast. Visit www.genesisproductsinc.com.
